LO2: Be able to interpret client requirements and target audience considerations

Question 1

What are demographics and examples?

Answer 1

Info that allows you to understand certain background characteristics of an audience e.g. age, gender, ethnicity

Question 2

What are the 6 types of client briefs?
F
I
N
C
T
C

Answer 2

Formal
Informal
Negotiated
Contractual
Tender
Commissioned

Question 3

What is a formal client brief

Answer 3

A scheduled meeting that will take place between the client and the producer. Written documentation provided

Question 4

What is an informal client brief

Answer 4

Client will discuss requirements during a telephone call, no documentation provided. More of a verbal agreement

Question 5

What is a negotiated client brief

Answer 5

The client and the producer work together to develop a brief for a media product

Question 6

What is a contractual client brief

Answer 6

The brief is outlined within a contract of employment

Question 7

What is a tender client brief

Answer 7

A client will publish an advert to show that they need a media product to be created and will request bids form production companies

Question 8

What is a commissioned client brief

Answer 8

A client will hire a separate independent company to create the media product for them

Question 9

What are implicit requirements

Answer 9

These will be inferred from the brief. You have to interpret what is said

Question 10

What are open requirements

Answer 10

There is some freedom for you to make decisions about how best to create a media product

Question 11

What constraints requirements?

Answer 11

These are boundaries that the project must work within, e.g. legal, ethical, time, cost, etc

Question 12

What are explicit requirements

Answer 12

These are clearly stated in the client brief

Question 13

What is a mind map

Answer 13

A document used during the initial phase of planning, where thoughts and ideas can be linked together off a central hub

Question 14

What is a moodboard

Answer 14

A collection of sample materials which can be in paper or digital form. It’s a way of generating ideas/settings for the product

Question 15

What is blue-sky thinking

Answer 15

A group of individuals get together with an empty piece of paper or a whiteboard. Having read the brief, any thoughts, words or colours are written down. No idea is discounted or criticised at this stage

Question 16

What is a SWOT analysis

Answer 16

Used to analyse strengths, weaknesses, opportunities and threats in media production

Question 17

Describe the pre-production stage

Answer 17

Description: Planning phase where vision for media product is created and resources are secured.

Question 18

Describe the production stage

Answer 18

Creation phase where shooting and recording of the media product occurs.

Question 19

Describe the post production stage

Answer 19

Phase where all product elements merge

Question 20

What tasks are included in the pre production stage

Answer 20

• generate ideas
• pre production documents
• budget
• casting/hiring crew members

Question 21

What tasks are included in the production stage

Answer 21

• recording footage (audio/visual)
• writing content (print media)
• coding (video game)
• motion capture (animation and video games)

Question 22

What tasks are included in the post production stage

Answer 22

• cut and edit video footage
• add audio/sound effects