Llandudno (rebranding) Alice Town

Question 1

Reason why

Answer 1

• closure of the rabbit hole museum in 2009 meant the place lost its identity

Question 2

Rebranding strategies

Answer 2

• shopping centre and Victorian centre rebranded to attract and secure retailers
• heritage tourism : walking trails, maps, apps to promote
• 2012 : 160th anniversary of the birth of Alice Liddell commissioned for 4 large wooden sculptures of characters in the book

Question 3

Tourism

Answer 3

• brings a lot to the economy
• 243,000 each year between 2011 and 2013
• third in the top 10 list of global tourists best rated Uk destinations

Question 4

Economy

Answer 4

• 92% retail occupation rate
• 216 businesses and 647 jobs
• all profits from the trail are reinvested in community projects
• new businesses such as “the looking glass ice cream parlour” have created jobs in the town

Question 5

Reactions

Answer 5

• some say the statues do not look like the real characters
• penmorfa : demolished in 2008 after being deemed unsalvageable by construction company, 100 letters of complaint arguing in protest