Liverpool rebranding case study Flashcards
What was Liverpool in the 18th and 19th century?
A huge port that handled thousands of tonnes of imports and exports per day
What did Liverpool experience in the 1980s?
Industrial decline as the docks closed
What were consequences of the docks closing?
- high levels of crime
- vandalism
- economic and social deprivation
What did the Merseyside Development Corporation do after the Toxteth riots?
Reclaimed 4km squared of derelict land by creating new housing and thousands of new jobs
What was the first flagship project of the Merseyside Development Corporation?
Albert Dock (1988)
How many tourists does the Albert Dock attract each year?
4 million
What famous band originate from Liverpool?
The Beatles
What two Premier League football teams are based in Liverpool?
Liverpool and Everton
What was Liverpool awarded in 2008 and what was the consequence?
European Capital of Culture - transformed with major investment
How much money was spent in the city?
£2.8 million
How much was the economy boosted by in 2008?
£800 million
How many visitors are attracted for the 7000 cultural events each year?
15 million
What was the waterfront of Liverpool awarded in 2004?
UNESCO World Heritage Site status
Why was the waterfront made a World Heritage Site?
For the important history of the docks
What has been built at the Princess Dock?
£19 million liner terminal
What was also rebranded?
Museum of Liverpool
Liverpool used to be the ………… most visited shopping destination in the 1960s however it had dropped to ………… in 2002. It did make a comeback to ………… in 2008.
3rd, 17th, 5th
What was the reason for the development of the Liverpool One shopping centre?
1.8 million people live within 30 minutes of Liverpool
When did work start on the development of the Liverpool One shopping centre?
2004
What does the Liverpool One shopping centre contain?
- 160 stores
- 14 screen cinema
- restaurants
- 600 residential complexes
