Liverpool rebranding case study Flashcards

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1
Q

What was Liverpool in the 18th and 19th century?

A

A huge port that handled thousands of tonnes of imports and exports per day

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2
Q

What did Liverpool experience in the 1980s?

A

Industrial decline as the docks closed

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3
Q

What were consequences of the docks closing?

A
  • high levels of crime
  • vandalism
  • economic and social deprivation
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4
Q

What did the Merseyside Development Corporation do after the Toxteth riots?

A

Reclaimed 4km squared of derelict land by creating new housing and thousands of new jobs

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5
Q

What was the first flagship project of the Merseyside Development Corporation?

A

Albert Dock (1988)

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6
Q

How many tourists does the Albert Dock attract each year?

A

4 million

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7
Q

What famous band originate from Liverpool?

A

The Beatles

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8
Q

What two Premier League football teams are based in Liverpool?

A

Liverpool and Everton

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9
Q

What was Liverpool awarded in 2008 and what was the consequence?

A

European Capital of Culture - transformed with major investment

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10
Q

How much money was spent in the city?

A

£2.8 million

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11
Q

How much was the economy boosted by in 2008?

A

£800 million

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12
Q

How many visitors are attracted for the 7000 cultural events each year?

A

15 million

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13
Q

What was the waterfront of Liverpool awarded in 2004?

A

UNESCO World Heritage Site status

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14
Q

Why was the waterfront made a World Heritage Site?

A

For the important history of the docks

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15
Q

What has been built at the Princess Dock?

A

£19 million liner terminal

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16
Q

What was also rebranded?

A

Museum of Liverpool

17
Q

Liverpool used to be the ………… most visited shopping destination in the 1960s however it had dropped to ………… in 2002. It did make a comeback to ………… in 2008.

A

3rd, 17th, 5th

18
Q

What was the reason for the development of the Liverpool One shopping centre?

A

1.8 million people live within 30 minutes of Liverpool

19
Q

When did work start on the development of the Liverpool One shopping centre?

A

2004

20
Q

What does the Liverpool One shopping centre contain?

A
  • 160 stores
  • 14 screen cinema
  • restaurants
  • 600 residential complexes