Liverpool and Glasgow Rebranding Flashcards
Why did Liverpool need reimaging? - Liverpool
Liverpool had become dominated by dereliction and unemployment in the aftermath of deindustrialisation, which had damaged the views of investors looking to invest in the city.
How did the local council develop Liverpool’s Docklands? - Liverpool
Liverpool Art Gallery was created in the old dock land area, harnessing the old architecture to reinforce the industrial image in Liverpool.
How many people visited Liverpool in 2008? How much money was generated for the local economy? - Liverpool
9.7 million people visited Liverpool in 2008, generating £753 million for the local economy.
What examples are there of developing Liverpool’s trading areas? - Liverpool
Creation of the Liverpool2 Port has doubled Liverpool’s capacity as a port.
What example is there of regeneration of Liverpool as a leisure area? - Liverpool
Liverpool One shopping centre has been built to create a service-based industry within the area.
What example is there of regeneration of property? What percentage has the price of property increased by? - Liverpool
The Albert Docks and Lime Street have been redeveloped into high cost housing, Liverpool’s property prices have risen by 15%.
What is the purpose of rebranding? - Liverpool
Rebranding is used to discard negative perceptions of a place, in order to give a place a new identity.
How was Glasgow rebranded through slogans? - Glasgow
The 2013 slogan ‘People Make Glasgow’ was used to identify Glasgow as a grassroots city.
How did the 2014 Commonwealth Games help Glasgow in terms of jobs? - Glasgow
Commonwealth Games created 2100 jobs, with the multiplier effect from tourism aiding businesses.
How did being named ‘European Capital of Culture’ in 1990 rebrand Glasgow? - Glasgow
This title saw Glasgow become a 24 hour city, highlighted by becoming a tertiary economy from its old secondary economy.
How has Glasgow been improved in housing and employment by rebranding? - Glasgow
Low quality housing has been improved, 6000 new jobs since 1998, Brownfield sites have been redeveloped. Urban decline halted.
How has rebranding damaged Glasgow as a city? - Glasgow
Property prices have increased due to the creation of a more affluent area, local businesses pushed from the area by rich investors, localism has come into conflict with investors who want to create a global city.
