Lists vs DEs Flashcards
Scrubs data at import
List
Subscriber key appears once
List
Add record via Subscriber Wizard
List
Restricted Values
List
Use standard profile and subscription centers
List
Each one has the same attributes
List
Overwrites
DE
Can store other data
DE
Each one can contain different fields
DE
Decimal, Email Address, and other data typese
DE
Scrubs data at send time
DE
Add record through contact builder
DE
Faster
DE
Houses subscriber data
Both
Use Import Wizard to add contacts
Both
Use an import activity to add contacts
Both
Default values
Both
Text, date, numeric data types
Both
use for more than 500,000 subscribers
DE
use for less than 500,000 subscribers
List
use for XML API
List
Use for SOAP or REST APIs
DE
Use for a fast import speed
DE
Use for limited subscriber attributes
List
Use for global messages
DE
Use for triggered sends
DE
Use for a flexible subscription model
DE
