Content Creation and Delivery Flashcards
Types of Content Blocks
Text, image, text + image, freeform, HTML, dynamic content, A/B testing content, predictive intelligence content
3 kinds of individualized content
personalization strings, dynamic content, ampscript guide template language
3 email creation options
Template, paste html, text only
When to use a template
to create a new email from an existing template
When to use paste html
to paste in html for your message body
When to use text only
to create a text only email
3 things that create a send classification
Sender profile, CAN-SPAM Priority, Delivery Profile
What the sender profile includes
From name and from address
What the delivery profile includes
IP address, header, footer
Test emails can be sent to up to ____recipients at a time
5
Test emails can be sent to:
Individual subscriber, entire subscriber audience, test DE
Edits to emails in active journeys are not used until…
you update the activity
___ is the primary key for each content builder asset
Asset ID
Use this to input data from your DEs into an email, or to update a DE with info from your landing pages
AMPscript
Email sent in response to a subscriber action
Triggered Email
Two components of a triggered email
content, interaction
Triggered emails are managed through the….
Interactions Menu
The definition of what triggers an interaction to send a triggered email is maintained outside of the application using….
API calls
Priority levels for triggered emails
High (queued immediately), Medium (queued every 1 minute), Low (queued every 5 minutes)
3 options for creating or modifying emails with similar content
Create from a template, create from an existing email, duplicate and rename an email
Use the ______ on an email’s details screen to reference Content Builder emails in SQL queries
Email ID
Use ____ to reference content blocks with the ContentBlockByID() Ampscript function
Asset ID
