Licensjng Flashcards
1
Q
Licensing
A
Allows for a licensee to use, make or sell a product and or service belonging to another organisation
2
Q
Mitigate risk
A
Brands creating products to rival yours
3
Q
E.g Coca Cola
A
Benefits
Market info
Entry to new markets
Low capital needed
4
Q
However
A
Quality control needs supervision
- negative standards could impact reputation
