Indirect Exports Flashcards
1
Q
Agents and distributions
A
Quick way to get products to customer
2
Q
Benefit from
Marketing knowledge
A
Know who and how to target an organisation
- existing links
3
Q
E.g booking.com
A
Distribution for organisation
- connects organisations and customers together
4
Q
However
A
Commission fee
Less control in pricing - align with pricing of brand - lose potential
Customers
No new acquired customers
