Intro and franchise

Question 1

Market entry

Answer 1

Planned method of approach rod elicited goods or services to a new market

• entry is important, right strategic approach difference between success and failure

Question 2

Franchising

Answer 2

Standardised expansion technique

• provides capital and knowledge
• eases barriers of entry

Question 3

E.g mc Donald

Answer 3

Successful franchiser

Over 35 thousands stores

Question 4

However

Krispy Kreme

&

Competent franchises

Answer 4

Available everywhere - lack appeal or incentive due to easy access

Also

Find competent supplier
Impact on reputation - health standards