Lesson 7: Utilizing Marketing Automation and Artificial Intelligence Flashcards
What’s the definition of marketing automation?
is a software platform designed to help marketers automate repetitive tasks. Its technology that executes tasks based on if-then statements.
What’s the definition of artificial intelligence?
“applies advanced analysis and logic based techniques, including machine learning to interpret events, support and automate decisions, and take actions.”
How can automation and AI be used in streamlining productivity and efficiency?
Automation can be leveraged in accomplishing repetitive tasks.
How can automation and AI benefit an orgs processes?
help increase the level of customer experience and satisfaction, streamline productivity and efficiency, empower scalability, and give you more insight into your customers and your efficacy.
How do data privacy and data hygiene relate?
Having good practices in place regarding data privacy allows you to address your data hygiene more comprehensively.
How do you set your cadence and content internally?
employ journey mapping. Create a clear story visually of your customer’s journey and interactions with you. This helps you experience your business from a customer perspective, enabling greater empathy and empowering you to delineate appropriate touchpoints and campaigns.
What are the two areas of focus regarding customer-facing processes when using marketing automation and AI?
strategizing and humanizing.
How can strategizing cadence and content directly affect your customers?
the accuracy of your content, the level of personalization to the individual, and the timing of your messaging in conjunction to lead nurturing.
What are the benefits of utilizing automation and AI?
Internal processes that are connected and integrated. Good data hygiene. Improved personalization.
What are the key components of internal processes that must be addressed when implementing automation and AI?
data hygiene, tech stack organization, and cadence and content.
What are the key components of customer-facing processes when implementing automation and AI?
strategizing and humanizing. Strategizing customer-facing processes for
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