Lesson 1: Fundamentals Flashcards
What is Inbound Marketing? (Hubspot definition)
A business methodology that attracts customers by creating valuable content and experiences tailored to them; forming connections with customers are looking for and solving their problems.
How does inbound marketing differ from outbound marketing?
IM - attract people w/ content that people are interested in learning to solve their challenges
OM - seeks to disrupt audiences by pushing messages with a hard cta to buy
What role does content play in inbound marketing?
It focuses on creating and distributing valuable content to attract and retain a clearly defined audience. and eliminate barriers as they learn about your company.
Why is it important to understand your potential leads and customers before marketing to them?
It will help inform how you’ll go about personalizing your content to fit their needs as they progress toward making a purchase That way you can match them step-for-step; from the awareness that a problem exists, to consideration of the potential solutions, until they reach a decision.
What strategies and tactics can you use if you’re trying to convert more leads or prospects?
Focus on engage stage:
Strategy: Make it easy for leads to buy or interact with you on their timeline + channels. Focus on building credibility and opening relationships.
Tactics including:website and email personalization, database segmentation, marketing automation, lead nurturing, and multichannel communication (such chat and messaging)
What strategies and tactics can you use if you’re trying to generate more traffic and leads?
Focus on Attract stage:
Strategy: earn people’s attention, not force it.
Tactics: blogging, SEO, social publishing, paid search ads, and display advertising.
What is a CRM?
a system for managing relationships with your customers.
What is a martech stack?
A list of tools that marketers use to execute elements of their marketing campaigns, from lead generation to email marketing, and from social media management to search engine optimization.
What Inbound Marketing looks like across channels and industries
Why is CRM important for marketing?
provides one central place to organize all the details of your leads and customers. It makes it easy for everyone on your team to gain insight into the state of your business and the status of every customer relationship.
What’s the role of the martech stack?
list of tools that marketers use to execute elements of their marketing campaigns, from lead generation to email marketing, and from social media management to search engine optimization.
What strategies and tactics can you use if you’re trying to improve your customer retention, customer lifetime value, and referrals?
Focus on Delight stage:
Strategy: you help, support, and empower customers to reach their goals. Here, you focus on creating buzz around your brand.
Tactics social mentions, reviews, word-ofmouth marketing, a customer loyalty program, or user-generated content.
What is the Attract Stage in the inbound Methodology?
In this stage the goal is to draw in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.
What is the Engage Stage in the Inbound Methodology?
In this stage the goal is to present insights and solutions that align with their pain points and goals so they are more likely to buy from you.
What is the Delight Stage in the Inbound Methodology
In this stage the objective is to provide help and support to empower your customers to find success with their purchase.
