Lesson 4: Developing a Content Distribution Strategy

Question 1

What are the differences between owned, earned, and paid channels?

Answer 1

Owned channels are the platforms your company owns, like your website, email, and social media accounts.

Earned channels are third party platforms that share your content. This can include guest posts, online forums or communities, and brand mentions.

Paid channels are platforms you pay to distribute your content. Examples of paid channels include Google ads, social media ads, or paid influencer ads.

Question 2

How do you brainstorm an effective content distribution goal?

Answer 2

First identify a purpose, then craft a goal. Ask: What content are you sharing? Why are you sharing this content?

Question 3

How do you balance multiple content goals?

Answer 3

identify your primary goal against any secondary goals. Create goals that are SMART.

Question 4

What are five ways to research your audience’s preferred channels?

Answer 4

Use buyer personas, conduct online research, Online surveys and social media polls, one-on-one interviews, Social listening tools, review your analytics.

Question 5

How do you accurately collect feedback about your audiences preferred channels?

Answer 5

audience insight tools like SparkToro that crawls millions of social and web profiles to find what your target audience reads, listens to, watches, follows, and talks about online.

Question 6

What are the steps to testing a new marketing channel?

Answer 6

Identify a channel to test. * Develop a hypothesis. * Build your test. * Run the experiment. * Analyze your results.

Question 7

Why is it important to check for statistical significance for marketing tests?

Answer 7

will ensure you can recreate these results for future promotions.