lesson 7: market research Flashcards
MARKET RESEARCH IS CONSIDERED A CRUCIAL PART OF MARKETING AND SELLING
true
- A car branded _____ sold very poorly in Spanish-speaking countries because ____ denotes “not moving” for Spanish-speaking customers
nova
_______ is different from a local market research
_______ Is designed for companies that require specialized information concerning a particular product or industry in a specific market
EXPORT MARKET RESEARCH
is a factor to consider before entering and placing a product in a diverse market
CULTURE
ELEMENTS OF EXPORT MARKET RESEARCH
- market potential
- product requirements
- marketing practices
- and the buyer
One of the reasons for restricting exports
is to protect the environment
The most common documentary requirement in almost all trading nations is the _______ which certifies that the raw materials used in making the exported product are obtained from that country
certification of origin
- are just some of the concerns you should consider in exporting
- Apart from that, you have to be familiar with other necessary requirements that the target market country may ask for
Tariffs and quotas
Even dropping by the local offices of international agencies such as the______, ______, and the ______
United Nations (UN), Asian Development Bank (ADB), National Economic Development Authority (NEDA)
There will always be competitors, or you may be the competitor in the particular industry of the country that you want to export to
COMPETITION
is one of the strategies you will use to market your product to your target buyers or consumers
pricing
is the only area of the global marketing mix where policy can be changed quickly without heavy direct cost implications
price
The ______in itself really determines whether or not it is going to be accepted/bought by your target market
product
Other distribution systems by which you can transport or deliver goods such as rail or road especially in the land locked countries of _____
Europe
Others may say that _______ is the fifth P in marketing
packing
STANDARD MARKETING PRACTICES
- TRANSPORT
- SALES AND DISTRIBUTION CHANNELS
- PRICING STRATEGY FACTORS
- SERVICES EXPECTED BY BUYERS
- ADVERTISING AND SALES PROMOTION
