lesson 1: overview of international marketing

Question 1

• The firm views the world–including its home market–as a series of separate markets with different characteristics, and thus, employs various marketing strategies
• Products sold in foreign markets are a result of a planned and regular production for these target markets
• Also, the stage when the firm has become multinational or international depending on foreign revenues

Answer 1

international marketing

Question 2

• The ASEAN economic community aims to have a free flow of goods and services within the region
• Tariffs and non-tariff barriers to trade have been abolished to promote commerce within the region

Answer 2

ASEAN

Question 3

• The primary obstacle to success in international marketing in making decisions
• The most effective way of handling SRC is to recognize that it exists

Answer 3

Self-Reference Criterion (SRC)

Question 4

Performance of business activities that direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit

Answer 4

International Marketing

Question 5

• No direct effort to export goods.
• Concentrated in the home market, the firm’s products may reach foreign markets through trading companies, wholesalers, distributors, and foreign buyers who come directly to the firm

Answer 5

no direct marketing

Question 6

• Cost-effective global strategy
• The firm treats its home and international markets as one

Answer 6

global marketing

Question 7

Difference between domestic and international marketing

Answer 7

• Consumer
• Purchasing Power
• Payment Terms
• Physical Distribution
• Communication

Question 8

meaning of ASEAN

Answer 8

Association of Southeast Asia Nations

Question 9

• The firm allots a part of its production capacity to be marketed on a regular basis to foreign consumers

Answer 9

regular foreign marketing

Question 10

5 phases of international marketing

Answer 10

1. no direct marketing
2. infrequent foreign marketing
3. regular foreign marketing
4. international marketing
5. global marketing

Question 11

They are faced with unique situations as they have more uncontrollable (external) forces in the macroenvironment to deal with

Answer 11

International Marketing

Question 12

• No formal effort to maintain foreign sales
• Sales to foreign markets only occur when a firm experience temporary surplus

Answer 12

infrequent foreign marketing

Question 13

Jollibee’s Annual growth in the ASEAN (excluding the Philippines) is

Answer 13

23%

Question 14

It benefits from the ASEAN Trade Liberalization when it imports goods from ASEAN member countries at zero or low tariffs it imports

Answer 14

o Coffee – Vietnam
o Spices – Singapore, Malaysia, and Indonesia
o Beef – Australia and New Zealand (active ASEAN trading partners)

Question 15

Controllable factors influencing international marketing

Answer 15

1. Product
2. Promotion
3. Place
4. Price

Question 16

Uncontrollable factors influencing international marketing

Answer 16

1. Competition
2. Cultural Forces
3. Political Forces
4. Economic Forces
5. Distribution