Lesson 7 Flashcards
1
Q
What are the six shortcuts of persuasion
A
- Reciprocity
- Scarcity
- Authority
- Consistency
- Liking
- Consensus
2
Q
people expect and live by consistency. Give them a reason to follow those commitment
A
Consistency
3
Q
People more likely to follow the prevailing opinion. Give them evidence to the fact and they are more likely to be persuaded
A
Social Proof
4
Q
People work with & do business with those they like. Build rapport to persuade
A
Liking
5
Q
People instinctively trust credible, knowledgeable experts. Establish yourself as as credible expert or reference one to best persuade
A
Authority
6
Q
People naturally seize upon _____
A
Scarcity
7
Q
People feel obligation to give when they receive something. Give them something useful such as a discount or special gift and your persuasive capacities will improve.
A
Reciprocity
