Lesson 1

Question 1

is more than a concentration within a business
major. More accurately, it describes a collection of skills
that are useful in any career. As a professional discipline,
marketing is a vital function of any business’ operation. It
explores customer perceptions and journeys as primary
sources of profit. It also utilizes various data to make smart
and insightful business decisions.

Answer 1

Marketing

Question 2

Even with the most robust business plans, it’s the
customers who make the rules. They drive brand
equity through their various perceptions and journeys.
And that means companies must be closely attuned to
their customer base if they want their brand to grow.

Answer 2

1. Get to know the customer

Question 3

Similarly, the ability to understand the wants and
needs of different groups of people is useful in any
job. Marketing teaches that
customer/employee/stakeholder/patient insight is a
large factor in determining success.

Answer 3

Get to know the customer

Question 4

Perceptions of truth largely dictate the
decision-making process for many consumers.
Marketing allows the opportunity to examine that
process alongside the intricacies of design,
promotion, and branding.

Answer 4

Learn how to captivate

Question 5

The ability to influence decision and
buying habits is a useful skill, even outside of a
conventional marketing role.

Answer 5

Learn How to captivate

Question 6

Marketing teaches valuable skills in data
interpretation. Though not always stated as a job
function, many companies delight in having candidates
who know how to read data.

Answer 6

Read and Understand Data

Question 7

Marketing experience, even if it’s just a course or two,
can lend to foundational knowledge in data
interpretation and analytics. This exposure can then
be used in any job that relies on customer feedback,
data, or metrics to inform success. No matter what the
field or industry, the ability to read and understand
data is integral to making strategic decisions.

Answer 7

Read and Understand data

Question 8

Marketing explores human interaction as an important
function of a business. Not only are marketers tasked
with understanding customer experiences, but they
are also expected to know how to communicate with
diverse audiences with varying levels of cooperation.
In other words, marketing imparts communication
tactics that are useful in dealing with different groups
of people.

Answer 8

Deal with people

Question 9

Marketers stay in the know because
awareness keeps them close to their
customers. That limitless drive for mindfulness
can prove useful in any career, most especially
where close relationships determine success.
Marketing examines relationships from both
the standpoint of the business and the
customer. This dual perspective is the key to
making insightful decisions.

Answer 9

Gain Awarenesss

Question 10

prepares students for more than just a
career in business.

Answer 10

Marketing

Question 11

is a thorough exploration
of customer perceptions, buyer personas, messaging,
communication, data, and much more.

Answer 11

Marketing