Lesson #6 - Strategic Man. Cont.

Question 1

What are cooperative strategies?

Answer 1

Strategic alliances: Two or more organizations partner to pursue an area of mutual interest

Question 2

Types of strategic alliances

Answer 2

• Outsourcing alliances: buying services from another organization who is specialized in that field
• Supplier alliances: joining with supplier (i.e. Coke buys bottling plants)
• Distribution alliances: joining with distributor

Question 3

What are E business strategies

Answer 3

• The strategic use of the Internet to gain competitive advantage.
• Popular e-business strategies
• Business-to-business (B2B) strategies (i.e. Walmart’s suppliers linked to inventory management system)
• Business-to-customer (B2C) strategies (i.e. EBay, Amazon)