Lesson #3 - SWOT Analysis

Question 1

What does SWOT stand for?

Answer 1

S - strengths
W - Weaknesses
O - Opportunities
T - Threats

Question 2

SW vs. OT

Answer 2

1. Internal Factors – factors that company can control
   (i.e. In your business, employees, product, service, production…)
   - Strengths
   - Weaknesses
2. External Factors – factors outside the control of the company (i.e. Government, economy, competitors,
   customers)
   - Opportunities
   - Threats