Lesson 6: Seeking, Screening, and Seizing Opportunities Flashcards

1
Q

Two important factors hinder our
growth as a nation:

A
  1. Poverty
  2. Population Explosion
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2
Q

the making of its people and the
kind of leaders that hold the wheels of economic fortune.

A

Poverty

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3
Q

is another factor that
contributes to the poverty of our nation.

A

Population Explosion

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4
Q

The following factors are contributory determinants to our slow growth in economic development as a
nation:

A
  1. The Filipino Values and culture
  2. Availability of Needed Capital
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5
Q

entrepreneur see things in a very positive and optimistic
light in the midst of crisis or difficult situations.

A

Entrepreneurial Mindframe

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6
Q

driven by passion, entrepreneurs are drawn to find
fulfillment in the act and process of discovery.

A

Entrepreneurial Heartflame

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7
Q

the ability of the entrepreneur to sense without using the
five senses
-this is also known as INTUITION

A

Entrepreneurial Gut Game

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8
Q

Sources of Opportunities

A
  1. Macro Environmental Sources of Opportunities
  2. Industry Sources of Opportunities
  3. Market Sources of Opportunities
  4. Micromarket
  5. Consumer Preferences, Piques, and Perceptions
  6. Other Sources of Opportunities
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9
Q

Refers to the “big or macro forces” that affect the
area, the industry, and the market, which the
enterprise belongs to.

A

Marco Environment

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10
Q

Enumerate the types of The Filipino Values and Culture

A

a. Love for Imported Products
b. Our Values of BAHALA NA.
c. Our Crab Mentality
d. The MAÑANA HABIT
e. The Value of Time
f. Our Values of HIYA
g. Fiesta and Social Occasions

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11
Q

➢ The country’s colonization for
centuries has developed in
the Filipinos a culture of
dependence and love for
foreign products.

A

a. Love for Imported Products

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12
Q

➢ BAHALA NA is the concept
of belief in BATHALA, the
Gods of the lazy bones and
undetermined individuals.

A

b. Our Values of BAHALA NA.

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13
Q

➢ Is the action of people to pull
down others who are about
to get out of the verge of
poverty and reach for their
success.

A

c. Our Crab Mentality

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14
Q

➢ MAMAYA NA or BUKAS NA
is a culture that is brought to
us by the colonizers who
were fond of SIESTA after
lunch time.

A

d. The MAÑANA HABIT

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15
Q

➢ We are always late in the
start of the program, coming
to our classes, attending to
office work and even in
important meetings and
appointment.

A

e. The Value of Time

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16
Q

➢ Our political and social
systems have not developed
the value of HIYA, as graft and
corruption still exist because of
our love for material things,
money, and power.

A

f. Our Values of HIYA

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17
Q

➢ Savings spent in a day of the
fiesta, entertaining guest, only
to find out the next day that
there is no more rice to feed
their children.

A

g. Fiesta and Social Occasions

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18
Q

What are the five categories of macro environment forces?

A
  1. Socio-Cultural Environment
  2. Political Environment
  3. Economic Environment
  4. Ecological Environment
  5. Technological Environment
19
Q

It includes the demographics and cultural dimensions that govern the relevant entrepreneurial endeavor.
- It helps the entrepreneur assess the trends and
dynamics of the bigger consumer population, their
beliefs, and tastes, customs, and traditions.

A
  1. Socio-Cultural Environment
20
Q
  • defines the governance system of the country or the local area of business.
  • It includes all the laws, rules, and regulations that govern business practices as well as the permits, approval, and licenses necessary to operate the business.
A
  1. Political Environment
21
Q

-Supply and demand forces mainly drive the macro
economic environment.
- They are the same factors that drive the interest and
foreign exchange rates that fluctuate with the movement
of the market forces.

A
  1. Economic Environment
22
Q

-includes all natural resources and the ecosystem, habitat of men, animals, plants, and minerals.

A
  1. Ecological Environment
23
Q

Technology does not only come in the form of
advanced machinery or equipment, but it can also
be in the form of new systems, new processes, or
new products.

A

Technological Environment

24
Q

▪ PARTICIPANTS IN AN INDUSTRY INCLUDE:
1. Rivals or competitors in a particular type of business
2. Suppliers of input to rivals as well as suppliers of machinery and equipment, suppliers of manpower and expertise, and supplies of merchandise
3. Consumer market segments being served by rivals or competitors
4. Substitute products or services, which customers shift or turn to.
5. All other support and enabling industries.

A

INDUSTRY SOURCES OF OPPORTUNITIES

25
▪ The entrepreneur must also be able to measure the actual demand and supply as well as the potential demand and supply of the industry that the enterprise belongs to. ▪ It can be discovered from increased or decreased demand as well as higher or lower supply.
3. MARKET SOURCES OF OPPORTUNITIES
26
- Refers to the specific target market segment of a particular enterprise. - These are the target customers that represent the immediate customers of an enterprise
4.MICROMARKET
27
-refer to the tastes of a particular groups of people.
CONSUMER PREFERENCES
28
- refer to the curiosity of a particular group of people
CONSUMER PIQUES
29
-refer to the process by which a customer selects, organizes, and interprets information/stimuli inputs to create a meaningful picture of the brand or the product
CONSUMER PERCEPTIONS
30
- Refer to the things that irritate customers
CONSUMER DISLIKES
31
Enumerate the Methods of Generating New Products/Services
1. Focus Group Discussion 2. Brainstorming 3. Problem Inventory Analysis
32
- a predetermined semi-structured interview led by a skilled moderator. -The moderator asks broad questions to a group of 8 to 14 to elicit responses and generate discussion among the participants. -The moderator’s goal is to generate the maximum amount of discussion and opinions within a given time period.
Focus Group Discussion
33
-a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. Rules: a. No criticism of ideas or suggestions. Every idea even the wildest, non-feasible idea is accepted. b. Freewheeling discussion is encouraged. c. Quantity of ideas is desired. d. Combinations and improvements of ideas are encouraged.
Brainstorming
34
- it is a method for obtaining new ideas and solutions by focusing on problems. -this analysis uses individuals in a manner that is analogous to focus groups to generate new product areas. - however, instead of generating new ideas, the consumers are provided with list of problems and then asked to have discussion over it and it ultimately results in an entirely new product idea.
3. Problem Inventory Analysis
35
This can be taken from tried and tested business models like opening up a snack bar in competition with almost 100 others in a particular city.
Conventional ideas
36
having product can be introduced that is not yet known to the market, it is where experimentation and boldness in business come in.
Innovative businesses
37
a. Start a business that you are familiar with. b. Start a business due to the needs of existing business contacts. c. Gain business inspiration from your hobby or interest. d. Gain inspiration from an imported item. e. Explore the possibility of import business.
Conventional business scenario
38
a. Gain inspiration from the needs and wants of customers. b. Gain an inspiration from the problems and issues that bothered you and your peers. c. Study the usual or existing solutions and venture in the alternative solution. d. List down existing products and find out their other uses aside from what was stated.
Innovative business scenario
39
*By now, the entrepreneur has an idea as to where he or she will locate the business and how he or she will market the product or service. *At this stage, the entrepreneur must be able to determine the critical success factors that enable other players in the same industry to succeed while, at the same time, be vigilant about those factors that cause other businesses to fail.
OPPORTUNITY SEIZING
40
-is a way of describing a consumer categorically so that they can be grouped for marketing and advertising purposes - it describes a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, creditworthiness, and purchase history.
*CUSTOMER PROFILING
41
- means that the entrepreneur must render the concept and translate it into its very physical and very real dimensions.
*DESIGNING
42
-means pre-production model of a product, engineered for full service test. -changes based on test results are incorporated into the prototype which undergoes the same tests again.
* PROTOTYPING
43
Quality control means by which the capability of a manufactured item to meet its specified requirements is determined and documented by subjecting the item to a set of operating conditions.
Testing