LESSON 6: ADVERTISING PLANNING & STRATEGY

Question 1

● The process whereby commonness of thought is established and meaning is shared between individuals or between organizations and individuals.

Answer 1

Communication

Question 2

● Mass communication is just a one-way communication process. True or False?

Answer 2

True

Question 3

This is just a one-way communication process.

Answer 3

Mass Communication / Basic Communication Model

Question 4

● Two-way communication

Answer 4

Interactive Communication Model

Question 5

What are the 3 Communication Model?

Answer 5

1. Basic Communication Model
2. Interactive Communication Model
3. Advertising Communication Model

Question 6

They determine the objective for the message (could be an advertising campaign)

Answer 6

● Source

Question 7

Socioeconomic trends, health trends, bad tv reception,

Answer 7

● External Noise

Question 8

a multitude of messages that are competing of the message attention

Answer 8

CLUTTER

Question 9

Personal factor, internal processing ability

Answer 9

● Internal Noise

Question 10

reaction of the audience to the message.

Answer 10

● Feedback