LESSON 5: FUNDAMENTALS OF DESIGN Flashcards
● Purpose, planning, or intention that exists its thought to exist behind an action, fact, or material object
Design
● A plan or drawing produced to show the look and function of workings of a building garment, or other objects before it is built or made.
Design
● Is the process of visual communication and problem solving through the use of typography, space, image, and color.
Graphic Design
What are the 8 Elements of Design?
- Point
- Line
- Shape
- Form
- Texture
- Space
- Value
- Color
● Several points together can make a line, shape, or design
Point
_________ is an example of Point.
● Pointillism: Flowering Garden
Simply a dot.
Point
● A continuum of points
Line
● A Mark that has a beginning and an end
Line
● Delineates contour
Line
● Shows direction of movement through artwork
Line
What are the Direction Lines?
○ Horizontal lines
○ Vertical
○ Diagonal
○ Circular
What are the Line Qualities?
○ Thick
○ Straight
○ Wavy
○ Broken
● A shape is formed when lines connect to enclose a space.
Shape
● Both ends of a line meet to make a shape
Shape
● Two types of shape:
- Geometric
- Organic
shapes with seeing around us or nature. Photographic image of the brain or plant.
ORGANIC
● A shape that has three dimensions
Form
What are the Several Geometric Forms?
○ Sphere
○ Pyramid
○ Cube
○ Cone
○ Cylinder
○ Rectangular
○ Prism
What is an example of organic form?
○ Coral Reefs
● It’s how the surface of something looks and feel
Texture
● Smooth, rough, soft, bumpy
Texture
Product Example of Texture
Pepsi partnership with brands (Burger King, MCDO, and Wendy’s)
○ The defining area around an object
Space
○ Positive or negative
● Space
● Differences in degrees of lightness and darkness.
Value
_______ tones are named “High”
LIGHT
_________ are named “Low”
DARK
● The reflection of light
Color
● Wavelength determines the color
Color
What is the Color Combination for Green
Blue and Yellow
What is the Color Combination for Orange
Red and Yellow
What is the color combination for Violet
Blue and Red
● The combination of color and black
Shade
● The secondary colors are
Orange, Green, Violet
● Combination of white and color
Tint
