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ADVERTISING: PRELIMS > LESSON 4: ADVERTISING REGULATIONS AND ETHICS > Flashcards

LESSON 4: ADVERTISING REGULATIONS AND ETHICS Flashcards

1
Q
  • Refers to a number of different author or company creations for which a set of exclusive rights are recognized under law
A

Intellectual property

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2
Q

● Logo, Taglines

A

Trademark

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3
Q

● A brand corporate name, or distinctive symbol that identifies the seller’s brand and this differentiates it from the brands of other sellers.

A

Trademark

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4
Q

Intellectual Property Code

A

● R.A 8923

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5
Q

● Protects intellectual property rights

A

Trademark

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6
Q

Registration and protection of trademarks, trade names, and service marks.

A

● R.A 166

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7
Q

● Providing remedies and other purposes

A

Trademark

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8
Q

● Protection of URLs

A

Trademark

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9
Q

● Gives an organization the exclusive right to use or reproduce original works, such as advertisements or package design, for a specified period of time.

A

Copyright Protection

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10
Q

Intellectual Property Code

A

● R.A. 8293

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11
Q

● Commonly used designs and symbols cannot be copyrighted

A

Copyright Protection

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12
Q

● Copyrighting of coined words, phrases, illustrations, characters and photographs can offer some protection.

A

Copyright Protection

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13
Q
  • Some product categories, such as over-the-counter drugs, are particularly difficult to advertise
A

International Laws & Regulations

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14
Q
  • Advertising for certain products is banned. True or False?
A

TRUE

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15
Q

is considered an invasion of privacy in some European countries is forbidden

A

Direct marketing

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16
Q

Screening and rejecting ads that violet their standards of truth and good taste

A

Media Review of Advertising

17
Q

Each individual medium has the direction to accept or reject a particular ad

A

Media Review of Advertising

18
Q

they don’t accept illegal ads.

A

Publications - readers digest

19
Q
  • Develops, uses, and enforces norms within its own practices
A

Self-Discipline

20
Q

All major advertisers and advertising agencies have in-house ad review procedures including reviews by agency and client attorneys.

A

Self-Discipline

21
Q
  • Are the claims verifiable?
  • Is there research and data to prove the truth of the claims?
  • Is there anything in the wording that could be misinterpreted or misleading?
  • Is there anything deceptive in the visual image
A

Self-Discipline

22
Q

When the development, use, and enforcement of norms comes from the industry

A

Industry Self-Regulation

23
Q

The most effective attempts at pure self-regulation have come through industry groups

A

Industry Self-Regulation

24
Q

Is a non-stock, non-profit organization which aims to promote truth and fairness in advertising through self-regulation of advertising content.

A

Ad Standards Council

25
Q

Ad Standards Council is established by these 3 organizations in the Philippines

A
  • KBT
  • PANA
  • Association of Accredited Advertisers of the PH
26
Q
  • Local groups
  • Consumer activist groups
A

Self Regulation by Public & Community Groups

27
Q
  • Are Frameworks for right actions and are more domain of religion and philosophy.
A

Morals

28
Q
  • “should “ and “oughts” of behavior
  • “Right thing to do”
  • Personal Values
  • Professional Codes of ethics
  • International Stand of Ethics
A

Ethics

29
Q

Decisions about ethics are made based on laws, regulations, and professional codes, but more importantly on an internal moral compass that senses when something is right or wrong. True or False

A

TRUE

30
Q
  • Aware of industry standards as well as ethical questions that underlie the core issues
A

Personal Ethics

31
Q
  • Personal judgment and moral reasoning rest on an intuitive sense of right and wrong
A

Personal Ethics

32
Q
  • A moral compass that tells you when an idea is misleading, insensitive, too over the top, too manipulative
A

Personal Ethics

33
Q
  • The courage to speak up and tell your colleagues
A

Personal Ethics

34
Q
  • Standards of professional behavior
A

International Standards & Codes

35
Q
  • Singapore’s ad code to protect Asian family values
  • Ads in Malaysia must be produced in the country
  • Ethical Office of Netherlands
  • Swedish Responsible Editor
A

International Standards & Codes

ADVERTISING: PRELIMS (8 decks)

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