LESSON 4: ADVERTISING REGULATIONS AND ETHICS

Question 1

• Refers to a number of different author or company creations for which a set of exclusive rights are recognized under law

Answer 1

Intellectual property

Question 2

● Logo, Taglines

Answer 2

Trademark

Question 3

● A brand corporate name, or distinctive symbol that identifies the seller’s brand and this differentiates it from the brands of other sellers.

Answer 3

Trademark

Question 4

Intellectual Property Code

Answer 4

● R.A 8923

Question 5

● Protects intellectual property rights

Answer 5

Trademark

Question 6

Registration and protection of trademarks, trade names, and service marks.

Answer 6

● R.A 166

Question 7

● Providing remedies and other purposes

Answer 7

Trademark

Question 8

● Protection of URLs

Answer 8

Trademark

Question 9

● Gives an organization the exclusive right to use or reproduce original works, such as advertisements or package design, for a specified period of time.

Answer 9

Copyright Protection

Question 10

Intellectual Property Code

Answer 10

● R.A. 8293

Question 11

● Commonly used designs and symbols cannot be copyrighted

Answer 11

Copyright Protection

Question 12

● Copyrighting of coined words, phrases, illustrations, characters and photographs can offer some protection.

Answer 12

Copyright Protection

Question 13

• Some product categories, such as over-the-counter drugs, are particularly difficult to advertise

Answer 13

International Laws & Regulations

Question 14

• Advertising for certain products is banned. True or False?

Answer 14

TRUE

Question 15

is considered an invasion of privacy in some European countries is forbidden

Answer 15

Direct marketing

Question 16

Screening and rejecting ads that violet their standards of truth and good taste

Answer 16

Media Review of Advertising

Question 17

Each individual medium has the direction to accept or reject a particular ad

Answer 17

Media Review of Advertising

Question 18

they don’t accept illegal ads.

Answer 18

Publications - readers digest

Question 19

• Develops, uses, and enforces norms within its own practices

Answer 19

Self-Discipline

Question 20

All major advertisers and advertising agencies have in-house ad review procedures including reviews by agency and client attorneys.

Answer 20

Self-Discipline

Question 21

• Are the claims verifiable?
• Is there research and data to prove the truth of the claims?
• Is there anything in the wording that could be misinterpreted or misleading?
• Is there anything deceptive in the visual image

Answer 21

Self-Discipline

Question 22

When the development, use, and enforcement of norms comes from the industry

Answer 22

Industry Self-Regulation

Question 23

The most effective attempts at pure self-regulation have come through industry groups

Answer 23

Industry Self-Regulation

Question 24

Is a non-stock, non-profit organization which aims to promote truth and fairness in advertising through self-regulation of advertising content.

Answer 24

Ad Standards Council

Question 25

Ad Standards Council is established by these 3 organizations in the Philippines

Answer 25

- KBT - PANA - Association of Accredited Advertisers of the PH

Question 26

- Local groups - Consumer activist groups

Answer 26

Self Regulation by Public & Community Groups

Question 27

- Are Frameworks for right actions and are more domain of religion and philosophy.

Answer 27

Morals

Question 28

- “should “ and “oughts” of behavior - “Right thing to do” - Personal Values - Professional Codes of ethics - International Stand of Ethics

Answer 28

Ethics

Question 29

Decisions about ethics are made based on laws, regulations, and professional codes, but more importantly on an internal moral compass that senses when something is right or wrong. True or False

Answer 29

TRUE

Question 30

- Aware of industry standards as well as ethical questions that underlie the core issues

Answer 30

Personal Ethics

Question 31

- Personal judgment and moral reasoning rest on an intuitive sense of right and wrong

Answer 31

Personal Ethics

Question 32

- A moral compass that tells you when an idea is misleading, insensitive, too over the top, too manipulative

Answer 32

Personal Ethics

Question 33

- The courage to speak up and tell your colleagues

Answer 33

Personal Ethics

Question 34

- Standards of professional behavior

Answer 34

International Standards & Codes

Question 35

- Singapore’s ad code to protect Asian family values - Ads in Malaysia must be produced in the country - Ethical Office of Netherlands - Swedish Responsible Editor

Answer 35

International Standards & Codes