Lesson 5 Flashcards
A customer may be tied to __ visitors
multiple
Visitor Profile is used to understand…
“who the users coming to our site” are
Most important folders within Visitor Profile are:
- GeoSegmentation
2. Technology
One of the most common visitor dimensions requested
by business owners is
visitor location.
There are 3 main ways to find out a visitor location:
- via survey
- browser setting
- IP- based
IP- based is what AA leverages for
location reporting
GeoSegmentation Reports Include multiple dimensions:
- Countries
- Regions
- Cities
- US States
- US DMA*
*Media Market Division for radio/television
Technology Reports are
Reports based on browser and machine’s settings.
Most important Technology Reports are:
- Browsers
- Brower Type
- Operating Systems
- Monitor Color Depth
- Resolution
AA provides mobile tracking to effectively identify and
monitor
customer accessing your site through mobile
devices
AA device database receives daily updates from
feeds around the world that ensure
the mobile device profiles are current
Visitor Retention is used to answer the questions:
“Are people returning to the site? If so, how often?”
It is important to know whether your site has return
visitors or if everyone is new
Return Frequency
Identifies how frequently visitors return to the site, but
doesn’t account for cross-device activity
Customer Loyalty
Divides visitors in 3 groups and identifies which group is
driving the most revenue
3 Classifications of Customer Loyalty
- New Customer (1st Purchase)
- Return Customer (2nd purchase)
- Loyal Customer (2+ purchase)
Site Content Reports
This folder contains information about pages, groups of
pages, links and even missing pages
Product Reports
Identify which products or group of products are viewed
or purchased the most.
Product Saint Classification
Product SKUs have a 1 to 1 relationship to other dimensions (ex: Category, Department, etc…). We can leverage Saint Classification to upload those dimensions, similar to Tracking Codes.
Video Reports
Understand and analyze video consumption on your site
Metrics available for Video Reports are:
- Video Time Viewed
- Video Views
- Video Completes
- Video Segment Views
Video Time Viewed:
time viewed for all video
Video Views:
of times a video is started
Video Completes:
of times a video is viewed in full*
- based on company’s implementation, ex: 95%
Video Segment Views:
of times a segment is viewed
Custom Conversion
Contains all implemented custom eVars, grouped
based on the assigned number (ex 1-10).
Some important eVars are:
- Product Finding Method
- Payment Method
- Shipping Method
Custom Traffic
Contains all implemented custom sProps, grouped
based on the assigned number (ex 1-10).
Some important sProps are:
- Internal Search Term
* Registration Status
