Google Analytics Part 1 Flashcards by Marisol Ann Ciovacco

GA is a platform that collects
__ __ and compiles it into
__ __

online data, useful reports

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To start collecting data you need
to create an account and add
__ __ to your site

javascript code

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Every time a user visits a page, the

code will collect…

…interaction data
and other information from the
browser (ex: language, type of browser,
device, etc…)

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User’s activity is grouped into a period of time called…

…“session”, similar to a “visit” in Adobe Analytics

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A session begins when…

…a user navigates to a page that
includes the GA tracking code and ends after 30
minutes of inactivity (no max limit)

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Assume that Page Views were recorded at the following
times from one unique cookie (Visitor) on the same day:
9:00am, …….……………9:00pm, 9:01pm
^{continuous activity}^
• How many Sessions are there in GA?
• How many Visits are there in AA?

• How many Sessions are there in GA?
1
• How many Visits are there in AA?
2

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Configurations Settings

Allows you to customize how data is processed

* Ex: apply filter to exclude internal traffic

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Once GA processes the data…

…it’s stored in a

database where it can’t be changed

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GA accounts can be grouped

under an

“Organization”

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When you create an account, you

automatically…

…create a property
and within the property, a view for
that account

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Accounts can have multiple

properties and…

…properties can have

multiple views

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Features of the Google Analytics account

Determines how data is collected from your website
Manages who can access the data
Separate accounts can be created for distinct business units

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In Google Analytics View, you can set up filters to…

…exclude data from a view (ex: internal traffic)

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In Google Analytics View, you can set “goals” to…

…track conversion or business objectives from your website (ex: signups for newsletter)

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In Google Analytics View, “New” views will not include…

…past data

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How to Apply Filters to a View

Admin > Select View > View Settings

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Account

A top-level entity, such as a business. Not the same as a Google account.

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Property

A single website or mobile app. Data is sent from pages to a specific property.

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View

A defined way of viewing the property’s data. Views can be filtered or processed in convenient ways - to show only a certain subset of users or pages, for example.

Because views can be used to manipulate data, it is important to keep at least one raw unfiltered view, in order to provide a point of comparison.

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Using tracking code, Google Analytics can report on data from which systems?

a. ) E-commerce platforms
b. ) Mobile Applications
c. ) Online point-of-sales systems
d. ) Systems not connected to the Internet

a. ) E-commerce platforms
b. ) Mobile Applications
c. ) Online point-of-sales systems

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To collect data using Google Analytics, which steps must be completed?

a. ) Install Google Analytics desktop software
b. ) Create an Analytics account
c. ) Add Analytics tracking code to each webpage
d. ) Download the Analytics app

b. ) Create an Analytics account

c. ) Add Analytics tracking code to each webpage

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The Analytics tracking code can collect which of the following?

a. ) Language the browser is set to
b. ) Type of browser
c. ) User’s favorite website
d. ) Device and operating system

a. ) Language the browser is set to
b. ) Type of browser
d. ) Device and operating system

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When will Google Analytics end a session by default?

a. ) After 30 minutes, regardless of user activity on your website
b. ) Once the user opens another browser window
c. ) When a user is inactive on your site for 30 minutes or more or closes a browser window
d. ) At noon every day

c.) When a user is inactive on your site for 30 minutes or more or closes a browser window

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Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

a. ) True
b. ) False

a.) True

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Which represents the hierarchical structure of a Google Analytics account from top to bottom? a. ) View > Account > Property b. ) Property > Account > View c. ) Account > View > Property d. ) Account > Property > View

d.) Account > Property > View

A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels? a. ) User b. ) Property c. ) View d. ) Product

b. ) Property | c. ) View

To locate a property's Analytics tracking code, which sequence of steps should be followed? a. ) Admin > Tracking Code > Tracking Info b. ) Admin > Tracking Info > Tracking Code c. ) Reports > Audience > Tracking Code d. ) Audience Reports > Settings > Tracking Code

b.) Admin > Tracking Info > Tracking Code

To use Analytics to collect website data, what must be added to the website page HTML? a. ) Google campaign parameters b. ) Google Analytics terms and conditions c. ) Google Analytics tracking code d. ) A permissions button

c.) Google Analytics tracking code

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? a. ) Immediately after the opening tag of your website b. ) Immediately before the closing tag of your website c. ) Immediately after the opening tag of your website d. ) Immediately before the closing tag of your website

a.) Immediately after the opening tag of your website

When a new view is created, what data will be included? a. ) Data from before the view was created b. ) Data from after the view was created c. ) Data from before and after the view was created d. ) No data

b.) Data from after the view was created

A deleted view can be recovered by account administrators within how many days? a. ) 35 b. ) 65 c. ) 95 d. ) 125

a.) 35

What are the options for filtering data in Google Analytics? a. ) Exclude data from a view b. ) Include data in a view c. ) Modify how data appears in your reports d. ) All of the above

d.) All of the above

Why is it important to keep one unfiltered view when using filters with Google Analytics? a. ) To ensure you can always access the original data b. ) In order to configure Goals c. ) In order to use a filter for multiple views d. ) There is no reason to have an unfiltered view

a.) To ensure you can always access the original data

In which order does Google Analytics filter data? a. ) Alphabetical order by filter name b. ) The order in which the filters were last edited c. ) The order in which the filters are applied d. ) Randomized order

c.) The order in which the filters are applied

When a filter is applied to a view, what data is affected? a. ) Data from before the filter was created b. ) Data from after the filter was created c. ) All the data available in a view d. ) None of the data available in a view

b.) Data from after the filter was created

Full Reports are available...

...at the bottom of every “Overview Report”

There are 4 types of data in the “Full Report”: summary of dimensions categorized by 3. : metrics based on the # of goals you have configured 4. Ecommerce: transactions metrics

1. Summary 2. Site Usage 3. Goal Set 1 4. Ecommerce

1. Summary

summary of dimensions categorized by | Acquisition, Behavior and Conversion Metrics

2. Site Usage

behavior metrics like users, page per | session and avg session duration

3. Goal Set 1

metrics based on the # of goals you | have configured

4. Ecommerce

transactions metrics

There are 5 types of data visualizations:

1. Data 2. Percentage 3. Performance 4. Comparison 5. Pivot

How to Create Dashboards

Customization > Dashboards > Create

Widgets

can be used for visualizing data differently

Dashboards can be shared with other users, but...

...there is a limit of 20 private dashboards per user and 50 shared per view

What feature would be used to compare two date ranges in a report? a. ) Hourly, Day, Week, Month views in the time graph b. ) Real-time reports c. ) Date range comparison d. ) Account selector

c.) Date range comparison

What does the “Users” metric measure? a. ) The total number of visits to your website b. ) Users that had at least one session on your site in the given date range c. ) Users that landed on the homepage of your website d. ) Users who have signed up to an email newsletter on your website

b.) Users that had at least one session on your site in the given date range

What is the “Bounce Rate” in Google Analytics? a. ) The number of times unique users returned to your website in a given time period b. ) The percentage of sessions in which a user exits from your homepage c. ) The percentage of total site exits d. ) The percentage of visits when a user landed on your website and exited without any interactions

d.) The percentage of visits when a user landed on your website and exited without any interactions

What is a “dimension” in Google Analytics? a. ) The total amount of revenue a business has made in a given date range. b. ) An attribute of a data set that can be organized for better analysis. c. ) A comparison of data between two date ranges. d. ) A report that offers information about your audience.

b.) An attribute of a data set that can be organized for better analysis.

What is a “metric” in Google Analytics? a. ) A dimension that can help you analyze site performance. b. ) The dates in your date range. c. ) A segment of data separated out in a report for comparison. d. ) The numbers in a data set often paired with dimensions.

d.) The numbers in a data set often paired with dimensions.

What is a “secondary dimension” in Google Analytics? a. ) An additional widget you can add to a dashboard for more specific analysis. b. ) An additional metric you can add to a report for more specific analysis. c. ) An additional dimension you can add to a report for more specific analysis. d. ) A visualization that allows you to understand the impact of your data.

c.) An additional dimension you can add to a report for more specific analysis.

Which Google Analytics visualization compares report data to the website average? a. ) Pivot view b. ) Comparison view c. ) Performance view d. ) Percentage view

b.) Comparison view

How can the amount of data in a sampled Google Analytics report be increased? a. ) Apply additional filters b. ) Remove the Secondary Dimension c. ) Choose “Faster response” in the sampling pulldown menu d. ) Choose “Greater precision” in the sampling pulldown menu

d.) Choose “Greater precision” in the sampling pulldown menu

When selecting “Share Template Link” in the dashboard, what will be shared? a. ) Dashboard only b. ) Data only c. ) Dashboard and data d. ) Neither dashboard nor data

a.) Dashboard only

When a dashboard is shared with a user, that user can edit the dashboard configuration as they see it. a. ) True b. ) False

a.) True

Audience Reports help better understand the characteristics of your users:

* What countries they are in * What language they speak * What technology they use * Engagement * Loyalty, etc..

In Audience Reports, some of the most important | reports are:

* Demographics * Geo * Technology * Mobile

When a user lands on the site, the GA tracking code automatically captures several attributes:

* Traffic Medium (ex. Email) * Traffic Source (ex. em:101) * Marketing Campaign Name

Acquisition Reports are used to compare the performance of different marketing channels and discover best performing sources:

* What channel/source/referral they came from * Search Console * Social Media performance

In Acquisition Reports, some of the most important | reports are:

* Channels * Source/Medium * AdWords * Search Console

Behavior Reports show how users interact with your website. This can include many different things from what content users view to how users navigate between pages:

* Page/URL performance * Internal Search * Customized Events

In Behavior Reports, some of the most important | reports are:

* Site Content * Site Speed * Site Search * Events

What setting must be enabled to view data in Demographics and Interests Reports? a. ) Content Grouping b. ) Advertising features c. ) User permissions on the view d. ) In-Page Analytics

b.) Advertising features

What report would best help identify potential browser issues with website traffic? a. ) The Active Users report b. ) The New vs Returning report c. ) The Browser & OS report d. ) The Source/Medium report

c.) The Browser & OS report

What report shows what mobile devices were used to view a website? a. ) The Exit Pages report under “Site Content” b. ) The Landing Page report under “Site Content” c. ) The Engagement report under “Behavior” d. ) The Devices report under “Mobile”

d.) The Devices report under “Mobile”

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? a. ) Source, Keyword, Campaign name b. ) Source, Medium, Keyword c. ) Source, Medium, Campaign name d. ) Medium, Keyword, Campaign name

c.) Source, Medium, Campaign name

Which “sources” are available in Google Analytics? a. ) googlemerchandisestore.com b. ) Email c. ) Google d. ) (direct)

a. ) googlemerchandisestore.com c. ) Google d. ) (direct)

Which “mediums” are available in Google Analytics? a. ) organic b. ) cpc c. ) mail.google.com d. ) referral

a. ) organic b. ) cpc d. ) referral

Which "channels" are available in the default Channels report? a. ) Organic Search b. ) Device c. ) Display d. ) Direct

a. ) Organic Search c. ) Display d. ) Direct

What report can show how particular sections of website content performed? a. ) Location b. ) Content Drilldown c. ) Frequency and Recency d. ) Top Events

b.) Content Drilldown

What report lists the website pages where users first arrived? a. ) Events > Pages b. ) All Pages c. ) Exit Pages d. ) Landing Pages

d.) Landing Pages

What report should be used to check if users are leaving from important pages on your website? a. ) Landing Pages report b. ) All Pages report c. ) Exit Pages report d. ) Pages report under Events

c.) Exit Pages report