LESSON 5 Flashcards
how many users are there on facebook?
2 billion 1.28 Billion everyday
how many users are there on whatsapp?
1.2 Billion
how many users are there on youtube?
1 Billion
how many users are there on FB messenger?
I Billion
how many users are there on Instagram?
7 million
what are the pro’s of setting up a FB Business page
Free, easy to set up. Big audience
what are the con’s of setting up a FB Business page
Time, new content, respond quickly, be actively engaged
how long do users wait for a site to lead?
3 seconds
what is the process for advertising on FB
promote page, add budget, run campaign 7-14 days long, click to promote, add card details
how many news feeds does FB show
300 stories
What is edge ranking?
FB’s algorith
How is edge ranking measured
User affinity, weight , time delay
What is user affinity?
How close your post related to each fan, the more fans interract with your page/post, the higher the affinity. Engage & respond, it adds affinity
What is weight?
This measures the popularity of your post. if it’s getting lots of likes/shares it will have more weight. post visual content, post questions, ask for likes comments , shares.
what is time delay?
How recent your post is . The older it is the lower the edge ranking. Plan your posts , get engagement it keeps posts alive for longer.
