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Social media marketing diploma > LESSON 4 > Flashcards

LESSON 4 Flashcards

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1
Q

UGC

A

USER GENERATED CONTENT - s any form of content created by users of a system or service and made available publicly on that system.

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2
Q

DESCRIBE A FUNNEL, ENGAGEMENT TO CONVERSION

A

USERS ON PLATFORM, GIVE VALUE, STIMULATE DISCUSSION, ENGAGEMENT/EXITEMENT. RESULTS IN MORE CONVERSIONS/BUYERS

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3
Q

REACH

A

NUMBER OF UNIQUE ACCOUNTS THAT HAVE SEEN YOUR POST

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4
Q

THE FUNNEL

A

AQUISITION,ACTIVATION,RETENTION,REFERRAL,REVENUE

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5
Q

AQUISITION

A

REACHABLE MARKET, BRAND AWARENESS

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6
Q

ACTIVATION

A

ACTIVELY ENGAGED

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7
Q

RETENTION

A

QUALIFIED LEAD

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8
Q

REVENUE

A

CUSTOMER

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9
Q

WHAT PERCENTAGE OF CONTENT IS USC

A

80%

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Social media marketing diploma (7 decks)

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