LESSON 4 Flashcards
1
Q
UGC
A
USER GENERATED CONTENT - s any form of content created by users of a system or service and made available publicly on that system.
2
Q
DESCRIBE A FUNNEL, ENGAGEMENT TO CONVERSION
A
USERS ON PLATFORM, GIVE VALUE, STIMULATE DISCUSSION, ENGAGEMENT/EXITEMENT. RESULTS IN MORE CONVERSIONS/BUYERS
3
Q
REACH
A
NUMBER OF UNIQUE ACCOUNTS THAT HAVE SEEN YOUR POST
4
Q
THE FUNNEL
A
AQUISITION,ACTIVATION,RETENTION,REFERRAL,REVENUE
5
Q
AQUISITION
A
REACHABLE MARKET, BRAND AWARENESS
6
Q
ACTIVATION
A
ACTIVELY ENGAGED
7
Q
RETENTION
A
QUALIFIED LEAD
8
Q
REVENUE
A
CUSTOMER
9
Q
WHAT PERCENTAGE OF CONTENT IS USC
A
80%
