LESSON 1 Flashcards by Lynne Newby | Brainscape

Q

WHAT IS A LEAD

A

A POTENTIAL SALES CONTACT

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Q

ROI

A

RETURN ON INVESTMENT

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Q

WHAT IS MARKETING

A

THE PROCESS OF SHARING VALUE OF A PRODUCT/SERVICE

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Q

WHCP

A

WHO,HOW,COST,PROFIT

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Q

DEFINE WHO

A

EXACTLY WHO, GENDER , LOCATION,BEHAVIOUR, AGE, BUILD A PROFILE

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Q

CPL

A

COST PER LEAD

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Q

CPA

A

COST PER AQUISITION

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Q

PPA

A

PAY PER AQUISITION

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Q

CPM

A

COST PER MILE (THOUSAND) IMPRESSIONS

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Q

PPC

A

PAY PER CLICK

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Q

PPM

A

PERCENTAGE PROFIT MARGIN OR PAY PER IMPRESSION

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Q

WHAT ARE THE FOUR P’S

A

PRODUCT/PRICE/PLACE/PROMOTION

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