LESSON 5

Question 1

sale of goods for resale.

an important product distribution function

Answer 1

Wholesaling

Question 2

sale of goods/services to the final customer for his/her personal consumption

examples of retailing establishments are drug stores, sari-sari
stores, restaurants, movie houses, convenience stores and supermarkets.

Answer 2

Retailing

Question 3

serve as Internet-based
distribution points for a number of manufacturers and dealers

Answer 3

Online Reseller

Question 4

these buy your products in bulk, typically taking ownership and
therefore transferring the risks involved with ownership into their hands

Answer 4

Wholesalers

Question 5

in-house sales teams

Answer 5

Company sales force

Question 6

these are firms that put together products from different suppliers in order to come up with systems or solutions that appeal to markets with specific needs

Answer 6

VALUE-ADDED RESELLERS (VARS)

Question 7

take on the selling of products in exchange for commission schemes

sales organizations are already in place so it is just nearly a matter of plug-and-play for the firm.

Answer 7

Professional Sales Agencies

Question 8

distributors that specialize in either particular products categories or in the specialized needs of very distinct target markets,

Answer 8

Specialty Dealers