LESSON 3- PRICING OBJECTIVE

Question 1

Is the money, good or service exchanged for the ownership or war of a good or services

Answer 1

Price

Question 2

Defined as those activities involved in the determination of the price at which products that will be offered for sale considering the various objectives of the firm

Answer 2

Pricing

Question 3

objectives call for profit generation.

Answer 3

PROFIT-ORIENTED OBJECTIVES

Question 4

refers to the pricing objective requiring a certain level of profit

Answer 4

The target Return Objective

Question 5

percentage of sales or an capital
investment

Answer 5

TARGET RETURN OBJECTIVE

Question 6

refers to the pricing objective of seeking as much profit as possible or Increasing the quantity sold or increasing the profit margin.

Answer 6

Profit Maximization objective

Question 7

pricing objectives refer to those that will provide higher sales volume.

Answer 7

Sales oriented objective

Question 8

this objective requires an increase in sales volume for given period.

Answer 8

Increasing sales volume

Question 9

this objective requires maintaining or increasing the company’s market share

Answer 9

Maintaining or increasing market shares

Question 10

pricing requires maintaining the same price for the company’s products. This happens when the firm is satisfied with its current market share and profits.

Answer 10

Status quo oriented objective