LESSON 4- CONSUMER AND INDUSTRIAL CHANNEL

Question 1

are those that are used in the distribution of consumer goods

Answer 1

Consumer Channel

Question 2

is a direct distribution channel This is an arrangement where the producer sells his goods or services directly to the consumers

Answer 2

Direct Channel

Question 3

is that type where one middleman interposes between the producer
and the consumer

Answer 3

Retail Channel

Question 4

is that type of channel where the wholesaler and the retailer provides linkage between the producers and the consumer

Answer 4

Wholesale channel

Question 5

is that type of channel where an agent apart from the wholesaler and the retailer provides linkage between the producer and the consumer

Answer 5

Agent Channel

Question 6

are those which are used in the distribution of industrial goods.

Answer 6

Industrial Channel

Question 7

The manufacturer selling directly to the industrial users

Answer 7

Channel 1

Question 8

The manufacturer assigning industrial distributors which sells directly to industrial buyers

Answer 8

Channel 2

Question 9

The manufacturer dealing with agents who call on Industrial users

Answer 9

Channel 3