lesson 4: media convergence

Question 1

what is media convergence

Answer 1

whole range of different forms of media converge into one e.g videos
led to convergence of various cultural ideas and economic markets

Question 2

marxist theory in relation to media convergence

Answer 2

profit, private ownership and material objects is seen as important
e.g advertising try and gain maximum engagement through using multiple ad platforms to sell goods

Question 3

list the three different levels that digitalisation and media convergence occur

Answer 3

1) tech
2) economic
3) cultural

Question 4

Boyle (tech convergence)

Answer 4

digitalisation has led to merging different forms of media into one single delivery system like a smartphone
people shape new forms of media into specialised forms such as linkedin for job hunting

Question 5

economic convergence

Answer 5

media, tv etc joining forces to produce multi-media delivery systems. borders between different forms of communication are irrelevant (e.g vodafone sell both broadband and entertainment)

Question 6

cultural convergence

Answer 6

most society members interact digitally. writing a letter is now writing an email
consumption pattersn now changing- 60% of british people buy products online than offline

Question 7

what is big data

Answer 7

refers to extremely large data sets analysed digitally and non-digitally to reveal patterns and trends relating to human behaviour and interactions

Question 8

state the 5 different types of big data

Answer 8

1- volume
1- velocity
3- variety
4- variability
5- complexity