lesson 4

Question 1

pecurina

Answer 1

cheese using sheep/goat milk

Question 2

why do some places use pecurina

Answer 2

because cows are very expensive to keep and breed

Question 3

home meals

Answer 3

social value to family

Question 4

being part of family

Answer 4

participating in ritual of sharing food

Question 5

1968

Answer 5

escalation of social conflicts, rebellions against military and elites

Question 6

in the 1970s what was happening in U.S.

Answer 6

movements like Black Panther Party and against Vietnam War

Question 7

what was happening in the 1970s in other countries?

Answer 7

protests in France and Northern Ireland, Tlateloko massacre in Mexico City, guerrilla warfare against military dictatorship in Brazil, Prague Spring Czech, Warsaw in Poland and in Yugoslavia

Question 8

what was happening in 1970s in Italy?

Answer 8

young people meet up to eat in different venues to talk about politics

Question 9

what was the significance of young people eating without family

Answer 9

desire to evade rituals that felt too restrictive/traditional

Question 10

in the 1980s what did focus shift too

Answer 10

shift from focus on social issues to materialistic qualities; economic well-being, consumer objects and pure enjoyment

Question 11

i paninari

Answer 11

panini eaters; young subculture, well off and lived in cities, known for congregating in the first US-style fast-food restaurant and preference for designer clothing

Question 12

What did Pet Shop Boys do with i paninari?

Answer 12

came to Italy for a concert, found i paninari interesting and made a horrible song about them

Question 13

what happened in 1986

Answer 13

first McDonalds in Italy

Question 14

what was the reaction to the first McDonalds in italy?

Answer 14

violent protests in papers, demonstrations, defense of Italian food

Question 15

why did people have such an issue with McDonalds

Answer 15

they put the McDonalds in the iconic italy places that Italians were very protective off, problems linked only partially to new food culture, fear of corporations by shopkeepers facing a global giant; lack of urban appreciation and Italian symbols

Question 16

what is fast food in the USA?

Answer 16

heterogenous public; families, people who have little time and don’t want to spend much

Question 17

what is fast food in Italy?

Answer 17

permanent meeting place for youth, upper-middle class; eating inside and then hours outside

Question 18

when did the slow food movement start and why?

Answer 18

1986; society of gourmets opposed the arrival of McDonalds restaurant in Rome

Question 19

Where did the slow food movement start

Answer 19

Bra, small town in Piedmont

Question 20

who started the slow food movement

Answer 20

Carlo (Carlin) Petrini

Question 21

who is Carlo Petrini

Answer 21

political activist, journalist, writer
1983: Arcigola, a non-profit food and wine association
1986: slow food movement
2004: chosen as one of Time Magazine’s heroes of the year

Question 22

what is slow food

Answer 22

antithesis of fast food; food should be bought locally, prepared with care and consumed with appreciational

Question 23

slow food presidia

Answer 23

works with small-scale producers to save endangered, traditional food products from extinction

Question 24

what are the ideas of slow food

Answer 24

need to reprioritize feelings about food (put healthy nourishment over others in list of physical needs); food is connected to everything (from economy to environment); what we eat has repercussion

Question 25

what are the controversies of slow food

Answer 25

this is very priveleged/elitest - not everyone can afford this
slow food cannot economically feed our global population; needs more farmland to produce more food (not everyone agrees with this)

Question 26

what do slow food and eataly work together to do

Answer 26

SUPPORT small-scale producers who create high-quality food and drink
GUARANTEE products that are “good, clean and fair
SELL this high quality food/drink after reasonable prices to consumers who want and can eat better and live better

Question 27

what is the history of eataly

Answer 27

Oscar Farinetti opened first Eataly in Torino on Jan. 27 2007

Question 28

what is main goal

Answer 28

demonstrate that high-quality products can be made available to everyone at affordable prices
wanted to create a school, market, and table to gather around

Question 29

locations around the world

Answer 29

40 locations across the world; each follows original philosophy but completely unique with local food

Question 30

what happened september 2022

Answer 30

received 200m euro investment to pursue global expansion - some thought they were being greedy

Question 31

FICO Eataly World

Answer 31

opened in 2017 near Bologna

Food Theme Park dedicated to sharing biodiversity of Italian cuisine thru its fields, workshops, classrooms, markets, etc