Lesson 3 (simplified) Flashcards
Forecast
estimate of future level of something
forecast used to determine
- long-term capacity needs
- yearly business plans
- shorter-term operations and activities
forecast types
demand, supply, price
laws of forecasting
- almost always wrong (but still usefull)
- more accurate for near term
- more accurate for groups of products/services
- no substitute for calcualted values
forecasting methods
qualitative techniques
quantitative models
Qualitative techniques
market surveys: questionnaires to potential customers
panel consensus forecasting: experts forecast together
delphi method: experts forecast individually
life-cycle analogy method: time frames and demand levels of different stages of new products/services
build-up forecasts: experts of market segements estimate demand within segements
time series forecasting method
uses time series to develop forecasts
demand patterns
randomness: unpredictable
trend: long-term movement up/down
seasonality: repeated pattern associated with certain times of year.
last period model
demand of current period as forecast for next period
moving average
taking average of recent demand
weighted moving average
weights applied
linear regression
forecast variable (y) as a linear function of independent variable (x)
y = a+bx
causal forecasting methods
forecast if modelled as a function of something other than time
Collaborative Planning, Forecasting, and Replenishment (CPFR)
supply chain partners agree to mutual business objectives, measures, develop joint sales and operational plans, and collaborate to generate and update sales forecasts and replenishment plans