LESSON 3 // LA BELLE EPOQUE

Question 1

Father of the Modern Poster.

He expanded on the typographic wood-type posters, moving away from type-only solutions. He introduced illustrations and a more painterly approach, in which images convey a sense of fun and frivolity.

Answer 1

JULES CHÉRET

Question 2

The Industrial Revolution and this new prosperity created new luxury goods and multiple forms of entertainment to enjoy, which needed to be advertised. This period is called

Answer 2

LA BELLE EPOQUE or ‘The Golden Age’.

1860s, new advances in printing provided the
opportunity to use color and imagery with higher
quality.

Question 3

5 Facts About La Belle Epoque

Answer 3

1. An era of peace and plenty between wars
2. A global phenomenon
3. A huge urban population growth
4. An era of progress and prosperity
5. An era of cultural exuberance
   The dance was considered scandalous
   and there were even attempts to repress
   it. Women wore pantalettes, which could
   be unintentionally revealing
6. An era of art and architecture
   The predominant architectural style was
   Art Nouveau

Question 4

French painter, printmaker, draughtsman, caricaturist,
and illustrator produced a collection of enticing, elegant, and provocative images of the sometimes-decadent affairs of those times.

He was a very important figure in the history of
graphic design.

Answer 4

HENRI DE TOULOUSE-LAUTREC

Question 5

He was the first artist to elevate advertising to the status of a fine art. It set the standard for great commercial artists from Alphonse Mucha to Andy Warhol.

Answer 5

Toulouse-Lautrec

Question 6

What did Hendri De Toulouse-Lautrec suffered in his life?

Answer 6

Health conditions.

he fractured both of his legs as a teenager and these
never healed, leaving it to be widely believed that he suffered from a congenital bone disease.

Question 7

Hendri De Toulouse-Lautrec created posters for the

Answer 7

Moulin Rouge