LESSON 2 // ARTS AND CRAFTS MOVEMENT

Question 1

Lead by William Morris, one of the most influential, profound and far reaching design movements of modern times. Took its name from the Arts & Crafts Exhibition Society.

Answer 1

ARTS AND CRAFTS

Morris rejected bad quality and lack of skilled workmanship. The emphasis of the movement was on quality, not quantity.

Question 2

Arts & Crafts reached the United States in _____, making it last until ______.

Answer 2

1890; 1920

Question 3

Difference between the Britons and the Americans

Answer 3

Britons were ambivalent towards the machine.

Americans embraced the machine more
readily.

Question 4

This was the key to producing human fulfillment and beautiful items to be used on an everyday basis.

Answer 4

HANDCRAFT

Question 5

Art _________ and Art ________are two of the defining movements of the 20th century, influencing fine arts and design, architecture, and graphic design.

Answer 5

Art nouveau and Art Deco

Art nouveau – elegant curves and long lines
Art Deco – sharp angles and geometrical shapes

Question 6

Characteristics of Art Nouveau

Answer 6

1. Truth to Materials: A focus on the natural
   qualities of the materials to make the
   objects.
2. Simple Forms: Design often focused on
   the actual construction of the object.
3. Natural Motifs: Patterns were often
   inspired by nature.
4. Vernacular: Domestic traditions and the
   vernacular provided inspiration.

Question 7

Characteristics of Art Deco

Answer 7

Sharp angles and geometrical shapes

Question 8

_______ or “New art” emerged in part from the Arts & Crafts in Europe during the late 1880s. It placed emphasis on nature and
claimed the Gothic style as an inspiration. (emphasis on the decorative arts and architecture)

Answer 8

ART NOUVEAU

Rural, homely aesthetic, using rough-hewn
stone and wood

Art nouveau is often considered the first modern
art style and came at a time of industrialization.

Question 9

The major innovation of the Arts and Craft movement was in their _______, not in their style or design.

Answer 9

Ideology

Question 10

This painting is often hailed as one of the most famous examples of the Art Nouveau style, that adheres to the Vienna Secession, which was a local variation of the Art Nouveau style.

Answer 10

THE KISS BY GUSTAV KLIMT

Question 11

also known as Style Moderne.

Answer 11

ART DECO

Question 12

The name; Art Deco was derived from the ________ where the style
was first exhibited. The name was coined in the
1960s.

Answer 12

Exposition Internationale des Arts Décoratifs et Industriels
Modernes (International Exhibition of Modern
Decorative and Industrial Arts)

It arose during a time when avant-garde art
dominated the art scene, and was inspired by
technology.

Question 13

In Art Deco, Geometric shapes and intense color schemes
are prominent, deriving inspiration from _______ and _______

Answer 13

CUBISM AND ITALIAN FUTURISM.

Question 14

Art Deco is usually associated to the architecture of the 1930s and was considered the most fashionable international design movement in modern art from 1925 until 1940s. What are the 2 examples

Answer 14

ROCKFELLER CENTER, CHRYSLER BUILDING

Question 15

What are the FORMATIVE INFLUENCES of Art Deco

Answer 15

• Art Nouveau
• Bauhaus
• Cubism
• Ballets Russes (Sergei Diaghilev)

Question 16

DISTINGUISHING FEATURES in Art Deco

Answer 16

Simple, clean shapes, often with a
“streamlined” look

Ornament that is geometric or stylized
from representational forms

Question 17

Art Deco Hallmarks

Answer 17

1. Straight lines
2. Geometric patterns and shapes
3. Clean, rectangular design

Question 18

12 MAJOR CHARACTERISTICS of Art Deco

Answer 18

1. Heavy geometric influences
2. Triangular shapes
3. Zigzags
4. Trapezoidal shapes
5. Straight and smooth lines
6. Streamlined and sleek forms
7. Sunburst or sunrise motifs
8. Exaggerated curves
9. Hard edges & Low reliefs
10. Stepped forms
11. Chevron (inverted, V-shaped mark)
    arrangements
12. Stylized, floral patterns

Question 19

ART DECO IN CONTEMPORARY GRAPHIC
DESIGN

Characterized by sleek, streamlined, and often geometric letterforms, has influenced modern fonts and typefaces.

Answer 19

ART DECO TYPOGRAPHY

Question 20

ART DECO IN CONTEMPORARY GRAPHIC
DESIGN

Art Deco’s emphasis on bold visuals and decorative elements has left a lasting mark on poster design.

Answer 20

POSTER DESIGN

Question 21

ART DECO IN CONTEMPORARY GRAPHIC
DESIGN

particularly for businesses and brands aiming to convey a sense of luxury and
timelessness.

Answer 21

LOGO DESIGN

Question 22

ART DECO IN CONTEMPORARY GRAPHIC
DESIGN

packaging that stands out on the shelves, whether it’s for cosmetics,
beverages, or other consumer products.

Answer 22

PACKAGE DESIGN

Question 23

ART DECO IN CONTEMPORARY GRAPHIC
DESIGN

Art Deco aesthetics has often been used in the design of movie
posters, theater marquees, and promotional materials for films set in the 1920s and 1930s, creating a sense of nostalgia and glamour.

Answer 23

FILM & ENTERTAINMENT

Question 24

ART DECO IN CONTEMPORARY GRAPHIC
DESIGN

Illustrators and artists may draw on Art Deco’s visual language when creating digital or traditional artwork, adding a touch of the style’s distinctive flair to their creations.

Answer 24

ART & ILLUSTRATION

Question 25

ART DECO IN CONTEMPORARY GRAPHIC
DESIGN

elements of Art Deco can
still be found in certain website designs,
especially those associated with luxury brands,
galleries, and entertainment.

Answer 25

WEB DESIGN & U.I.

Question 26

ART DECO IN CONTEMPORARY GRAPHIC
DESIGN

For projects that require a retro or period-specific design, designers
capture the spirit and style of the 1920s and 1930s.

Answer 26

PERIOD PIECES