Lesson 3- Key Studies In Conformity

Question 1

In what year did Sherif conduct his study and what did he investigate?

Answer 1

1935- Informational Social Influence (ISI)

Question 2

Outline Sherif (1935) Study

Answer 2

1) Auto-kinetic effect- spot of 💡- dark room- appear to move- actually remains still- estimate distance
2) Ambiguous situation- look to others- info
3) Individual 👨 - then group- then alone estimate- group norm developed

Question 3

In what year did Asch conduct his study & what did it investigate?

Answer 3

1951- Normative Social Influence (NSI)

Question 4

Outline Asch (1951) Study

Answer 4

1) Match the line (say aloud)- 👂 other answers- participant with confederates (said wrong answer)- real participant- end or one before
2) Answer clear- non ambiguous
3) One third pps conformed in critical trials (75% conformed at least once)- fear of rejection- situation with strangers