Lesson 2- Explanations For Conformity

Question 1

What is the two process theory?

Answer 1

Informational Social Influence (ISI) and Normative Social Influence (NSI)

Question 2

Who came up with the two process theory?

Answer 2

Deutsch 🇩🇪 and Gerard⚽️ (1955)

Question 3

What is ISI?

Answer 3

driven by need to be right- uncertain about correct 🏃‍♂‍- look to others- info- follow behaviour- feel they are right- leads to internalisation

Question 4

When can ISI occur?

Answer 4

Occurs when:
Situation ambiguous
Situation difficult/complex
Situation crisis
Others expert

Question 5

What is NSI?

Answer 5

driven by need to liked/accepted- norms- part of group … avoid behaviour reject ✖️ or ridicule- copy 🏃‍♂‍- fit in- leads to compliance

Question 6

When can NSI occur?

Answer 6

Occurs when:
Situation with strangers- concerned about ✖️
Stressful situations- support needed

Question 7

What are the evaluation points for NSI?

Answer 7

👍- research support- Asch (1951)- pps feared rejection- gave wrong answers to obvious questions- situation not ambiguous/difficult- strangers- lack ecological validity
👎- everyone’s 🏃‍♂‍ different- not all conform- some not concerned about being liked
McGhee & Teevan (1967)- students high in need of affiliation- more likely to conform

Question 8

What are the evaluation points for ISI?

Answer 8

👍- research support- Lucas et al (2006)- ➕➖✖️➗ problems- more conform when ➕➖✖️➗ problems difficult- looked to those thought to be ‘expert’ (⬆️ 🧠)- lack ecological validity (lab studies)
👎- everyone’s 🏃‍♂‍ different- not all conform/look to others in ambiguous situation