Lesson 3:3

Question 1

Define the term psychographics.

Answer 1

Dividing a market into different groups based on social class, lifestyles, or personality characteristics.

Question 2

VALs analysis

Answer 2

VALs analysis provides a classification of lifestyle using psychographic segmentation.

Question 3

Describe other types of segmentation.

Answer 3

Demographic
Psychographic
Geographic
Behavioral

Question 4

Identify the business-to-business market segments.

Answer 4

Dividing business organizations into groups:

Question 5

Explain the importance of using VALs ( values, activities, and lifestyles) to create more universally-appealing messages.