Lesson 2

Question 1

State the elements of the communication process.

Answer 1

Source.
Encoding.
Channel.
Decoding.
Receiver.
Feedback.
Context.

Question 2

Describe the communication process within a marketing communications scenario.

Answer 2

Marketing communication is an effective way of conveying a company’s message to its customers about its brand, products, and services.

Question 3

List the elements in the linear communication process.

Answer 3

Information source
Transmitter,
Channel of transmission,
Receiver,
Destination

Question 4

Linear Communication Model

Answer 4

The linear model “emphasizes the ‘transmission of information, ideas, attitudes, or emotion from one person or group to another.