LESSON 3 Flashcards
Gender and Media
The power of media plays a big role in our everyday life. People construct their knowledge about gender roles and identity by seeing and understanding activities in everyday life. In this regard, media is one of the determining factors aiding to shape the social perception about gender roles and identity.
GENDER AND MEDIA
Over decades, print media like ____, _____, ______ and ______ has played a profound role to define gender identity by stereotyping and segregating gender roles.
books, magazines, advertisements, internet
Men and Women are constantly being ______ on television, movies, book covers, advertisements and other forms of media.
sexualized
Women are _____ and _______ to sell products and onlookers are lead to believe it is normal behavior and given unrealistic expectations to attempt to achieve.
objectified, degraded
How gender is depicted in _____ is a problem that seems to only be getting worse, not better
media
influences of media on people
media influences how people dress, what they eat, what they look like, the games they play, the music they listen to, and the entertainment they watch.
Media convey these messages in two ways:
- In the message content of the television shows, magazine articles, news items, music, and movies
- In the advertising that surrounds these messages.
Media create _____ _____, making people believe they exert control over what they view (and what they think about what they view) when in reality they have little or no control
false consciousness
More often shown standing and moving
MALE - Whole-Body posture
More often shown lying down
FEMALE - Whole-Body posture
Straight and positioned directly at the camera
MALE - Head
Titled at an angle or looking away from the camera
FEMALE - Head
Focused and watching the world around them
MALE - Eyes
Not paying attention, spaced out
FEMALE - Eyes
Controlling and assertive; hands use the objects to do something; men touch others
MALE - Hands
Passive and controlled by environment; objects rest in them; women touch themselves
FEMALE - Hands
Legs are straight, in motion, or solidly planted
MALE - Legs
Knees are bent so that the body is titled and off-center; legs are crossed or women hold one of their feet
FEMALE - Legs
Maturity and manly
MALE - Performance of age
Infantile, shown snuggling into men; women presented as looking like girls, and girls presented looking like women
FEMALE - Performance of Age
HOW MEDIA WORKS?
- Media
- False need and consciousness
- Shapes the knowledge and understanding of individuals about gender identity.
- Stereotypes the role of men and women in society and segregates gender role.
Media has defined how females and males should look and act. _____ play a huge role in this.
Stereotypes
Though advertisements, performers, actors and actresses, the standard male should be _____, _____, ______, _____, _______ and so on
masculine, dominant, physically fit, has abs, handsome
The standard women is _____, _____, _____, treated as _____, _____, should be _____, ____, have ______ and so on,
feminine, soft, pretty
property, objectified
submissive, thin
large breasts
Because of the heavy usage of these types of individuals in media, what is actually a normal body type for either gender is ___ _____,
not acceptable
so everyone who doesn’t process the unattainable image/ especially for women, doesn’t measure up and is deemed ______.
unworthy
_____ are often represented negatively thereby promoting negative stereotypes about them
Women
_____ are also prevalent in every day media.
Stereotypes
_____ are often portrayed solely as homemakers and carers of the family, dependent on men, or as objects of male attention.
Women
_____ are also subjected to stereotyping in the media. They are typically characterized as powerful and dominant and breadwinner.
Men
occurs when people are viewed as objects existing solely for the pleasure of the viewer, rather than as agents capable of action.
Objectification
The person being objectified often is reduced to body parts:
breasts, genitalia, muscles, curves, buttocks, and hair.
The person is no longer human but _____—turned into a market commodity like other inanimate products, free to be bought and fondled
commodified
Women = ______
Homemaker
_____ ______ = Good Women
Good Homemaker
SEXUALIZATION OCCURS WHEN
- a person’s value comes only from his or her ____ ____ or _____,
sexual appeal, behavior
SEXUALIZATION OCCURS WHEN
- exclusion of other ______;
characteristics
SEXUALIZATION OCCURS WHEN
- a person is held to a standard that equates _____ ______ (narrowly defined) with being sexy;
physical attractiveness
SEXUALIZATION OCCURS WHEN
- a person is sexually objectified that is, made into a thing for others’ ____ ____, rather than seen as a person with the capacity for independent action and decision making.
sexual use
SEXUALIZATION OCCURS WHEN
- _____ is inappropriately imposed upon a person
sexuality
I talk a lot about how
badly women are
represented in
advertising, but men
are ______ as well,
whether it is in an
advertisement, on a
book cover, or other
mediums.
sexualized
The “Normal” Gap shows the modern man doesn’t see himself represented in advertising, on TV or in the movies.
MEN IN MEDIA
Men are more likely to be seen in the media as:
- Metrosexual, pretty boy 18%
- Ladies man, Skirt chaser 23%
- Macho man, Action hero 32%
Men are less likely to be seen in the media as:
- Good hearted; tries to do the right thing -31%
- Hard-working, self-sacrificing -30%
- Protective, fatherly -17%
A LOT OF MAGAZINES HAVE SEXUALIZED IMAGES ON THE COVER OF
_______.
WOMEN
IMAGES OF ______ WITH LITTLE CLOTHING, OR THAT FOCUS ON CLOTHING YOU MUST WEAR, OR THINGS YOU NEED AS WELL AS ARTICLES ABOUT BEST DRESSED STARS AND WHO WORE IT BETTER BECAUSE IT IS THE END OF THE WORLD IF TWO INDIVIDUALS IN THE PUBLIC EYE WEAR THE SAME OUTFIT, ESPECIALLY TO THE SAME EVENT.
WOMAN
______ AND ______ ARE TEACHING PEOPLE AND
CHILDREN THAT THESE THINGS ARE WHAT IS IMPORTANT INSTEAD
OF ACTUAL IMPORTANT THINGS GOING ON IN THE WORLD.
MEDIA, MAGAZINE
they also affect children and young
adults. It is already difficult for
children and young adults to figure
out who they are and their place in
this world, but with the pressure of
media, it makes it ______.
impossible
why a large portion of young
adults suffer from an _____ _______, when a lot of them are
probably normal and healthy to
begin with.
eating disorder
Most ads don’t promote
_____ _____, and they should.
healthy women
The textbook by _____ says, “It’s
well established that seeing images
of underweight women make
normal or overweight women feel
bad about themselves,” which
shouldn’t be acceptable.
Sterlin
_____ is a completely male dominated
industry.
Bollywood
Women are not only given trivial or
insignificant roles in the movies, but are also ______.
underpaid
In most of the cases, the actors are
approached for the movie and then they are asked to choose the actress they want to work with. The
female-leads today perform ______ because they fear losing grounds to the ever increasing starlets.
item-numbers
Not much attention is paid to women’s issues unless
these are related to ____, _____, and other sort of
_____ against women.
rape, murder, violence
what issues need to be covered and what not is decided by the policy makers of media organizations and unfortunately majority of them are _____.
men
Studies have found that although the number of women working in the media has been increasing globally, the top positions (______, ______, ___ _______, and _____) are still very male
dominated (White, 2009).
producers, executives, chief editors, publishers
Women are seen rarely in holding _____ ______ in the media organizations.
key positions
It is important to be aware of how gender is portrayed in media,
especially as consumers, so we can stop being _____ ______ and
be _____ about what is important instead of feeding into the unhealthy trap that is gender in media.
passive consumers, active
Using the media in promoting gender sensitive media productions is crucial in improving _______ ______ ______.
social gender relations.
If media is to change the
portrayal of _____ by projecting positive images of them in media
productions, it will lead to improved gender relations in society.
women
