LESSON 3 Flashcards

Gender and Media

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1
Q

The power of media plays a big role in our everyday life. People construct their knowledge about gender roles and identity by seeing and understanding activities in everyday life. In this regard, media is one of the determining factors aiding to shape the social perception about gender roles and identity.

A

GENDER AND MEDIA

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2
Q

Over decades, print media like ____, _____, ______ and ______ has played a profound role to define gender identity by stereotyping and segregating gender roles.

A

books, magazines, advertisements, internet

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3
Q

Men and Women are constantly being ______ on television, movies, book covers, advertisements and other forms of media.

A

sexualized

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4
Q

Women are _____ and _______ to sell products and onlookers are lead to believe it is normal behavior and given unrealistic expectations to attempt to achieve.

A

objectified, degraded

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5
Q

How gender is depicted in _____ is a problem that seems to only be getting worse, not better

A

media

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6
Q

influences of media on people

A

media influences how people dress, what they eat, what they look like, the games they play, the music they listen to, and the entertainment they watch.

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7
Q

Media convey these messages in two ways:

A
  1. In the message content of the television shows, magazine articles, news items, music, and movies
  2. In the advertising that surrounds these messages.
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8
Q

Media create _____ _____, making people believe they exert control over what they view (and what they think about what they view) when in reality they have little or no control

A

false consciousness

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9
Q

More often shown standing and moving

A

MALE - Whole-Body posture

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10
Q

More often shown lying down

A

FEMALE - Whole-Body posture

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11
Q

Straight and positioned directly at the camera

A

MALE - Head

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12
Q

Titled at an angle or looking away from the camera

A

FEMALE - Head

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13
Q

Focused and watching the world around them

A

MALE - Eyes

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14
Q

Not paying attention, spaced out

A

FEMALE - Eyes

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15
Q

Controlling and assertive; hands use the objects to do something; men touch others

A

MALE - Hands

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16
Q

Passive and controlled by environment; objects rest in them; women touch themselves

A

FEMALE - Hands

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17
Q

Legs are straight, in motion, or solidly planted

A

MALE - Legs

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18
Q

Knees are bent so that the body is titled and off-center; legs are crossed or women hold one of their feet

A

FEMALE - Legs

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19
Q

Maturity and manly

A

MALE - Performance of age

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20
Q

Infantile, shown snuggling into men; women presented as looking like girls, and girls presented looking like women

A

FEMALE - Performance of Age

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21
Q

HOW MEDIA WORKS?

A
  1. Media
  2. False need and consciousness
  3. Shapes the knowledge and understanding of individuals about gender identity.
  4. Stereotypes the role of men and women in society and segregates gender role.
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22
Q

Media has defined how females and males should look and act. _____ play a huge role in this.

A

Stereotypes

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23
Q

Though advertisements, performers, actors and actresses, the standard male should be _____, _____, ______, _____, _______ and so on

A

masculine, dominant, physically fit, has abs, handsome

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24
Q

The standard women is _____, _____, _____, treated as _____, _____, should be _____, ____, have ______ and so on,

A

feminine, soft, pretty

property, objectified

submissive, thin

large breasts

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25
Q

Because of the heavy usage of these types of individuals in media, what is actually a normal body type for either gender is ___ _____,

A

not acceptable

26
Q

so everyone who doesn’t process the unattainable image/ especially for women, doesn’t measure up and is deemed ______.

A

unworthy

27
Q

_____ are often represented negatively thereby promoting negative stereotypes about them

A

Women

28
Q

_____ are also prevalent in every day media.

A

Stereotypes

29
Q

_____ are often portrayed solely as homemakers and carers of the family, dependent on men, or as objects of male attention.

A

Women

30
Q

_____ are also subjected to stereotyping in the media. They are typically characterized as powerful and dominant and breadwinner.

A

Men

31
Q

occurs when people are viewed as objects existing solely for the pleasure of the viewer, rather than as agents capable of action.

A

Objectification

32
Q

The person being objectified often is reduced to body parts:

A

breasts, genitalia, muscles, curves, buttocks, and hair.

33
Q

The person is no longer human but _____—turned into a market commodity like other inanimate products, free to be bought and fondled

A

commodified

34
Q

Women = ______

A

Homemaker

35
Q

_____ ______ = Good Women

A

Good Homemaker

36
Q

SEXUALIZATION OCCURS WHEN

  1. a person’s value comes only from his or her ____ ____ or _____,
A

sexual appeal, behavior

37
Q

SEXUALIZATION OCCURS WHEN

  1. exclusion of other ______;
A

characteristics

38
Q

SEXUALIZATION OCCURS WHEN

  1. a person is held to a standard that equates _____ ______ (narrowly defined) with being sexy;
A

physical attractiveness

39
Q

SEXUALIZATION OCCURS WHEN

  1. a person is sexually objectified that is, made into a thing for others’ ____ ____, rather than seen as a person with the capacity for independent action and decision making.
A

sexual use

40
Q

SEXUALIZATION OCCURS WHEN

  1. _____ is inappropriately imposed upon a person
A

sexuality

41
Q

I talk a lot about how
badly women are
represented in
advertising, but men
are ______ as well,
whether it is in an
advertisement, on a
book cover, or other
mediums.

A

sexualized

42
Q

The “Normal” Gap shows the modern man doesn’t see himself represented in advertising, on TV or in the movies.

A

MEN IN MEDIA

43
Q

Men are more likely to be seen in the media as:

A
  1. Metrosexual, pretty boy 18%
  2. Ladies man, Skirt chaser 23%
  3. Macho man, Action hero 32%
44
Q

Men are less likely to be seen in the media as:

A
  1. Good hearted; tries to do the right thing -31%
  2. Hard-working, self-sacrificing -30%
  3. Protective, fatherly -17%
45
Q

A LOT OF MAGAZINES HAVE SEXUALIZED IMAGES ON THE COVER OF
_______.

A

WOMEN

46
Q

IMAGES OF ______ WITH LITTLE CLOTHING, OR THAT FOCUS ON CLOTHING YOU MUST WEAR, OR THINGS YOU NEED AS WELL AS ARTICLES ABOUT BEST DRESSED STARS AND WHO WORE IT BETTER BECAUSE IT IS THE END OF THE WORLD IF TWO INDIVIDUALS IN THE PUBLIC EYE WEAR THE SAME OUTFIT, ESPECIALLY TO THE SAME EVENT.

A

WOMAN

47
Q

______ AND ______ ARE TEACHING PEOPLE AND
CHILDREN THAT THESE THINGS ARE WHAT IS IMPORTANT INSTEAD
OF ACTUAL IMPORTANT THINGS GOING ON IN THE WORLD.

A

MEDIA, MAGAZINE

48
Q

they also affect children and young
adults. It is already difficult for
children and young adults to figure
out who they are and their place in
this world, but with the pressure of
media, it makes it ______.

A

impossible

49
Q

why a large portion of young
adults suffer from an _____ _______, when a lot of them are
probably normal and healthy to
begin with.

A

eating disorder

50
Q

Most ads don’t promote
_____ _____, and they should.

A

healthy women

51
Q

The textbook by _____ says, “It’s
well established that seeing images
of underweight women make
normal or overweight women feel
bad about themselves,” which
shouldn’t be acceptable.

A

Sterlin

52
Q

_____ is a completely male dominated
industry.

A

Bollywood

53
Q

Women are not only given trivial or
insignificant roles in the movies, but are also ______.

A

underpaid

54
Q

In most of the cases, the actors are
approached for the movie and then they are asked to choose the actress they want to work with. The
female-leads today perform ______ because they fear losing grounds to the ever increasing starlets.

A

item-numbers

55
Q

Not much attention is paid to women’s issues unless
these are related to ____, _____, and other sort of
_____ against women.

A

rape, murder, violence

55
Q

what issues need to be covered and what not is decided by the policy makers of media organizations and unfortunately majority of them are _____.

A

men

56
Q

Studies have found that although the number of women working in the media has been increasing globally, the top positions (______, ______, ___ _______, and _____) are still very male
dominated (White, 2009).

A

producers, executives, chief editors, publishers

57
Q

Women are seen rarely in holding _____ ______ in the media organizations.

A

key positions

58
Q

It is important to be aware of how gender is portrayed in media,
especially as consumers, so we can stop being _____ ______ and
be _____ about what is important instead of feeding into the unhealthy trap that is gender in media.

A

passive consumers, active

59
Q

Using the media in promoting gender sensitive media productions is crucial in improving _______ ______ ______.

A

social gender relations.

60
Q

If media is to change the
portrayal of _____ by projecting positive images of them in media
productions, it will lead to improved gender relations in society.

A

women