Lesson 2.5: Key Positions in the Corporate Organization Flashcards
they elect the Board of Directors (BOD)
shareholders
each share is equal to
one voting right
responsibility of the BOD
carry out the objectives of the shareholders,
Otherwise, they would not be elected in that position
the highest policy making body in a
corporation
board of directors
board of director’s primary responsibility is the
ensure that the corporation is operating to the serve the best interest of the shareholders
the board of directors set
policies of investments, capital structure, and dividend policies
the board of directors approve
the company’s strategies goals and budgets; the information and other disclosures reported in the financial statements
the board of directors appoint or remove
members from the top management including the president
the board of directors determine
the top management’s compensation
the role of the president in a corporation may
vary from one company to another
the president or CEO approves the
information and other disclosures reported in the financial statements
the president or CEO oversees
the operations of a company, ensuring that the strategies approved by the board are implemented as planned
the president or CEO perform
all areas of management: planning, organizing, staffing, directing, and controlling
the president or CEO represent
the company in professional, social, and civic activities
the vp of marketing formulates
marketing strategies and plans
the vp of marketing directs and coordinates
company sales
the vp of marketing performs
market and competitor analysis
the vp of marketing analyzes and evaluates
the effectiveness and cost of marketing methods applied
the vp of marketing conducts or directs
research that will allow the company to identify new marketing opportunities (e.g. variants of existing product/services already offered in the market)
the vp of marketing promotes
good relationships with customers and distributors
the vp of production ensures
production meets customer demands
the vp of production identifies
production technology/processes that minimizes production cost and make the company cost competitive; adequate and cheap raw material suppliers