Lesson 2.3: The Business Processes (Competitive Advantage) Flashcards
an attribute that allows a company to outperform its competitors
Competitive Advantage
This allows a company to achieve superior margins compared to its competition and generates value for the company and its shareholders.
Competitive Advantage
A competitive advantage must be ___, if not ________.
Difficult; impossible, to duplicate
Examples of Competitive Advantage
- Access to natural resources that are restricted to competitors
- Highly skilled labor
- A unique geographic location
- Access to new or proprietary technology
- Ability to manufacture products at the lowest cost
- Brand image recognition
Before establishing competitive advantage, it is important to know the:
benefit
> A company must be clear what benefit(s) their product or service provides. It must offer real value and generate interest.
target market
> A company must establish who is purchasing from the company and how it can cater to their target market.
competitors
> It is important for a company to understand other competitors in the competitive landscape.
T/F In any company, information technology has a powerful effect on competitive advantage in either cost or differentiation
true
The technology affects value activities themselves or allows companies to gain competitive advantage by ___________- in competitive scope.
exploiting changes
T/F Competitive advantage does not grow fundamentally from the value a firm is able to create to their customers.
false. it does grow fundamentally
T/F It is not a trend to use information systems to achieve competitive advantage
False, One of the trends in information systems is achieving competitive advantage through the use of information systems.
is a systematic high-level plan of actions aimed at planning and performing the business management process at the most efficient way to achieve strategic goals and objectives of an organization.
Business Management Strategy
Types of Strategies in Strategic Management
Competitive Strategy Corporate Strategy Business Strategy Functional Strategy Operating Strategy
Combines the clout of the external situation, along with the integrative concerns of the personal status of an organization
Competitive Strategy
The top-level by the senior management of a diversified company
Corporate Strategy
Business-unit level or business-unit strategy
Business Strategy
Pointing up a particular functional area of an organization
Functional Strategy