Lesson 2 (The Evolution and Types Of Media)

Question 1

There are four periods in the evolution of media. What are those?

Answer 1

1. Prehistoric Age
2. Industrial Age
3. Electronic Age
4. New Information Age

Question 2

People discovered fire, developed paper from plants and forged weapons and tools with stone, bronze, and copper.

Answer 2

The Prehistoric Age (Before 1700)

Question 3

Are a type of parietal art (which category also includes petroglyphs, or engraving), found on the wall or ceilings of caves. The term usually implies prehistoric origin.

Answer 3

Cave Paintings

Question 4

Is a material similar to thick paper that was used in ancient times as a writing surface. It was made from the pith of the papyrus plant, cyperus papyrus, and wetland sedge.

Answer 4

Papyrus

Question 5

Were used as a writing medium
especially for writing in cuneiform. Its texts took the form of myths, fables, essays, hymns, proverbs, epic poetry, laws, plants, and animals. They allowed individuals to record who and what was significant. This means of communicating was used for over 3000 years in 15 different languages. They were important because they did not only serve to write daily events, trades, count, sheep, cattle, crops, workforce, laborers, but also introduced communications.

Answer 5

Clay Tablets

Question 6

People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books
through the printing press).

Answer 6

The Industrial Age

Question 7

Is a machine device for applying
pressure to an inked surface resting upon a print medium, thereby transferring the ink.

Answer 7

Printing Press

Question 8

Is a mechanical or electromechanical machine for writing characters similar to those produced by printer’s movable type. It operates by keys that strike ribbon to transmit ink or carbon impressions onto paper.

Answer 8

Typewriter

• Typewriters were important because they initiated the idea of the “computer-printer” process in which many types of writings or texts can be made.

Question 9

Is a telecommunications device that permits users to conduct conversation for long distances. It converts
human voice into electronic signals transmitted via cables and other communication channels to another telephone which produces the sound to the receiving user.

Answer 9

Telephone

• Invented by Alexander Graham Bell

•Telephones were important because they made communication more
accessible and two-way, wherein people are in a state of exchanging messages to each other.

Question 10

The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio.

Answer 10

The Electronic Age (1930s to 1980s)

Question 11

Are small portable radio receivers that use transistor-based circuitry. They became the most popular electronic
communication device in history, with billions manufactured during the 1960s and 1970s. Their pocket size sparked a change in popular music listening habits, allowing people to listen to music anywhere they went.

Answer 11

Transistor Radios

• Transistor radios were of great use during the electronic age because of music listening habits in an accessible and portable manner.

Question 12

Is a machine with a screen. Its receivers broadcast signals and turn them into pictures and sound. It is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in color, and in two or three dimensions and sound. They were used as a medium that brought both learning and leisure to people

Answer 12

Television

• Television is a mass medium for entertainment, education, news, politics, gossip and advertising.

Question 13

The internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable computers. Moreover, voice, image, sound, and data are digitized.

Answer 13

The New Information Age (1900s to 2000s)

Question 14

Handled personal computers with operating systems for voice communication. It has features like telephone, digital camera and video camera, GPS navigation, clock, news, etc. It’s important because almost all of the features of a personal computer are stored inside it and it makes information and communication more accessible to all.

Answer 14

Smartphone

•The first recognized smartphone, Ericsson R380 Smartphone, was released in 2000. Most popular smartphones are Apple, Samsung, 10 Huawei, etc.

Question 15

What are the three types of media. In order.

Answer 15

Print Media, Broadcast Media, and New Media

Question 16

This type of news media used to be the only way of delivering information to the public, For the generations of the 80s and 90s, ______ was the only form of entertainment. People relied on
newspapers and magazines to learn everything, from recipes and entertainment news to importan
information about the country or the world.

Answer 16

Print Media

Question 17

Are printed and distributed on a daily or weekly basis. They include news related to sports, politics, technology, science,
local news, national news, international news, birth notices, as well as entertainment news related to fashion, celebrities, and movies. Today’s parents grew up with this type of printed media.

Answer 17

Newspapers

Question 18

Are printed on a weekly, monthly, quarterly, or annual basis. It contains information about finance, food, lifestyle, fashion, sports, etc.

Answer 18

Magazines

Question 19

Is a type of booklet that includes everything about one company — its products, services, terms and conditions, contact details, address, etc. They are either distributed with the newspapers,
or handed over to people.

Answer 19

Brochure

Question 20

_______includes videos, audios, or written content that provides important or
entertaining information shared by different methods:

Answer 20

Broadcast Media

Question 21

In the past, there were a few channels sharing various types of content, whereas now we have hundreds of TV channels to choose from. Each channel delivers a different type of content, so you have a separate channel for news, drama, movies, sports, animation, nature, travel, politics, cartoon, and religion. It’s the number one until now.

Answer 21

Television

Question 22

Uses radio waves to transmit entertaining, informative, and educative content to the public. Due to its high reach to the audience, it is widely used for advertising products and services. It is one of the oldest means of entertainment, and today people often listen to it to find out the weather and traffic while commuting.

Answer 22

Radio

Question 23

Film, motion picture, screenplay, moving picture, or movie have world-wide reachability. It’s the best type of mass media to promote cultures and spread social awareness. _____ have
always played a huge part in the entertainment world.

Answer 23

Movies

Question 24

Nowadays, we are relying on the Internet to get the news a lot more often than the traditional news sources. Websites provide information in the form of video, text, and audio. We can even choose the way we want to receive the news.

Answer 24

New Media

Question 25

Has 3 types of internet media that belongs to New Media.

Answer 25

1. Social networks or websites
2. Online forums
3. Podcast

Question 26

It includes Facebook, Instagram, Twitter, YouTube, Tumblr, LinkedIn, Snapshot, Quora, Reddit, Pinterest, etc. They are user-friendly and widely used by people around the world. Although we
can find any news here, they may be misleading because of the lack of regulations on the content shared.

Answer 26

Social networks or websites

Question 27

It’s an online place where we can comment, message, or discuss a particular topic. Forums allow
us to share knowledge with other people with the same interest. That’s why it’s regarded as the best platform to seek support and assistance.

Answer 27

Online forums

Question 28

It is a series of audio recordings focused on a particular topic or theme. We can listen to them on a computer or a mobile phone. It’s a platform that allows anyone to share their knowledge and
communicate with the world.

Answer 28

Podcast

Question 29

With the evolution of media, different communication needs can already be addressed, may it be
for long-distance, for organizational, business promotions, incident reporting, emergencies, and so on.

Answer 29

Types of Media