Lesson 2: Design A Questionnaire

Question 1

What is culture

Answer 1

It is the combination of thoughts feelings attitudes material traits and behavior of a group of people.

Question 2

What makes a good questionnaire

Answer 2

It must help to achieve research objectives provide complete and accurate information is easy for respondents to complete is designed to make sound analysis and interpretation possible and is brief.

Question 3

What are the steps to design a good questionnaire

Answer 3

Decide on the info required
Define the target respondent
Select method of reaching the respondent
Determine question content
Formulate questions
Sequence questions
Check questionnaire length
Pre test 
Develop final one

Question 4

How to evaluate a questionnaire

Answer 4

Interpretation
Info retrieval
Judgement formation 
Response formatting
Response editing

Question 5

What is a questionnaire construct

Answer 5

Refers to the design of a questionnaire to gather statistically useful info about a given topic

Question 6

What is the AIQ and it’s factors

Answer 6

Attitude intention questionnaire

Based on theory of planning behavior which include

Personal attitude
Subjective norm about Behaviour
Perceived control about Behaviour

Question 7

What is construct validity measure

Answer 7

It’s the degree to which your measure captures the full range of your content domain.

Question 8

What are response options

Answer 8

They are ways that participants/respondents can respond to prompts you provide.

Question 9

What are closed ended items

Answer 9

Asks a question and provide a set of response options for participants to choose from.

Question 10

What are open ended items

Answer 10

Asks a question and allow participants to answer in whatever way they choose.

Question 11

What function does a survey questionnaire introduction have

Answer 11

To encourage participation

To establish informed consent

Question 12

What is the design of a questionnaire

Answer 12

A questionnaire is a structured technique for Collecting primary data in a survey. It’s a series of written or verbal questions for which the respondent provide answers.

Question 13

Who are respondents

Answer 13

Any person who replies to something especially one supplying info for a questionnaire.

Question 14

What are questionnaire items

Answer 14

Questions or text with the questionnaire used for reference by person completing the questionnaire which vary with regards to reliance on respondents interpretation or provide alternatives from which a respondent chooses an answer.

Question 15

What is item scaling

Answer 15

Scales used for rating performance indicating preferences and expressing opinions and attitudes

Question 16

What is the questionnaire layout

Answer 16

It includes organising the cover page instructions for completing the questionnaire the question sequence and overall layout

Question 17

What is a questionnaire specific document

Answer 17

A list of the required characteristics for the questionnaire.

Any info surrounding the actual questionnaire and why different questions were included or excluded should be included in the document

Question 18

What are attitude scales

Answer 18

Is a technique for placing people on a continuum in relation to each other in relative and not absolute terms

Question 19

What is a summated attitude scale

Answer 19

Defined as a rating scale in which a subject indicates the extent to which he/she agrees or disagree with statement.

Question 20

What is the semantic deferential

Answer 20

Is a type of rating scale that is used in the measurement of attitude and consists of a collection of seven point ratings where scale points on each end are defined by opposing adjective.

Question 21

What is the Halo effect

Answer 21

Refers to the tendency for respondents not to evaluate each item individually but for thier responses to be influenced by general feeling of like or dislike.