Lesson 2: Design A Questionnaire Flashcards
Understanding attributes of a questionnaire Adopt framework for developing questionnaire Produce a questionnaire specification document
What is culture
It is the combination of thoughts feelings attitudes material traits and behavior of a group of people.
What makes a good questionnaire
It must help to achieve research objectives provide complete and accurate information is easy for respondents to complete is designed to make sound analysis and interpretation possible and is brief.
What are the steps to design a good questionnaire
Decide on the info required Define the target respondent Select method of reaching the respondent Determine question content Formulate questions Sequence questions Check questionnaire length Pre test Develop final one
How to evaluate a questionnaire
Interpretation Info retrieval Judgement formation Response formatting Response editing
What is a questionnaire construct
Refers to the design of a questionnaire to gather statistically useful info about a given topic
What is the AIQ and it’s factors
Attitude intention questionnaire
Based on theory of planning behavior which include
Personal attitude
Subjective norm about Behaviour
Perceived control about Behaviour
What is construct validity measure
It’s the degree to which your measure captures the full range of your content domain.
What are response options
They are ways that participants/respondents can respond to prompts you provide.
What are closed ended items
Asks a question and provide a set of response options for participants to choose from.
What are open ended items
Asks a question and allow participants to answer in whatever way they choose.
What function does a survey questionnaire introduction have
To encourage participation
To establish informed consent
What is the design of a questionnaire
A questionnaire is a structured technique for Collecting primary data in a survey. It’s a series of written or verbal questions for which the respondent provide answers.
Who are respondents
Any person who replies to something especially one supplying info for a questionnaire.
What are questionnaire items
Questions or text with the questionnaire used for reference by person completing the questionnaire which vary with regards to reliance on respondents interpretation or provide alternatives from which a respondent chooses an answer.
What is item scaling
Scales used for rating performance indicating preferences and expressing opinions and attitudes
What is the questionnaire layout
It includes organising the cover page instructions for completing the questionnaire the question sequence and overall layout
What is a questionnaire specific document
A list of the required characteristics for the questionnaire.
Any info surrounding the actual questionnaire and why different questions were included or excluded should be included in the document
What are attitude scales
Is a technique for placing people on a continuum in relation to each other in relative and not absolute terms
What is a summated attitude scale
Defined as a rating scale in which a subject indicates the extent to which he/she agrees or disagree with statement.
What is the semantic deferential
Is a type of rating scale that is used in the measurement of attitude and consists of a collection of seven point ratings where scale points on each end are defined by opposing adjective.
What is the Halo effect
Refers to the tendency for respondents not to evaluate each item individually but for thier responses to be influenced by general feeling of like or dislike.
