LESSON 2 Flashcards
He popularized the phrase “le client n’a jamais tort’, translated as the customer is never wrong. It is known today as the customer is always right.
Cesar Ritz
- He provided middle-class traveler high standard of comfort and convenience at an affordable price.
- The first pioneer of tourism and hospitality who place telephones and radios in guest room and other appliances such as mirrors, closet and faucet for water and ice.
- Known as the Father of the Modern Hotel Industry.
Ellsworth Milton Statler
- He introduced a wide-range of exotic destinations to Philippine travelers, including Bhutan, Kazakstan and Uzbekistan.
- He founded and acts as the president and CEO of Adam’s express in the Philippines.
- He had pilgrimage tours to destinations ranging from the Holy Land and Lourdes to Fatima and Eastern Europe.
Mamerth Banatin
- He was once recognized as the ”biggest hotel man in the world”.
- He was described by the New York Times as the “master of hotel finance”.
- He also pioneered the 1 to 5 rating system of hotels and combined hotels with resorts and casinos.
- In 1954, he formed a group of American hotels which followed standard operating procedures (SOP) to standardized operations.
Conrad Hilton
- Recognized as the first professional travel agent.
- was the founder of the first world travel agency.
- He is credited for making world travel possible for the middle class.
- The phrase “Cook’s Tour” arose from his name which means touring to many places and briefly stops at each place for a period of time.
Thomas Cook
Was the pioneer of brand leveraging and he was one of the first to introduce franchising in the TH industry in the 1930’s.
Howard Dearing Johnson
Founded the Marriott Corporation which has continued to be an important asset to the hospitality industry. He quoted, “take care of your people and they will take care of your business.”
J. Williard Mariott
- an entrepreneur best known for expanding the Mc Donald’s.
- In 1955, he founded McDonald’s system incorporation and opened its new restaurant in Des Plaines, Illinois.
- He developed several operational guidelines such as Quality Service Cleanliness and Value.
- His motto, “Never be idle a moment,” was also incorporated into the business.
Ray Kroc
- The founder and chairman of Four Seasons Hotels that was built in downtown Toronto.
- The Four Seasons introduced complimentary shampoo, 24-hr room service, and same day clothes clothing and cleaning.
Isadore Sharp
- the founder of of Chris Steakhouse, the largest upscale restaurant chain in the US.
- It has 59 operations-54 in the US and Puerto Rico and 5 internationally. It sells more than 11,000 steaks daily with a gross income of two hundred million USD per year.
Ruth Fertel
She is the founder of Rajah Tours Philippines and pioneer in the Philippine tourism industry, stands out among the successful women of her generation. She and her husband built a business from 10,000 pesos only in 1972.
Alejandra “Dading” Clemente
- The very first chairman of the Philippine Tourism Authority.
- He also became the president of the Pacific Asia Travel Association and World Tourism Organization which promulgated the Manila declaration of world tourism.
- Under his stewardship in 1980, one million tourists arrived to the Philippines and the tourism industry in the Ph became the third largest dollar earner in the Philippines.
Jose D. Aspiras
Factors that favor the growth of Tourism Hospitality TH
• Rising expenditures capacity of large sections of the population
• Increasing number of retired people who want to leisure travel
• Increase in the number of holidays- special holidays, non-working holidays, etc.
• Migration of people
• People are becoming more focused in career development-increasing business travels
• Loan availability
• Higher educational attainment
• Growth and development of cities
• Discovery of new and virgin islands
• Easier ways to book for package tours
• Easier ways to book for cheap package tour (promos) and inexpensive transportation
• Modern transportation due to technological and engineering advancements
• Advances in communication
• People are becoming more family-oriented
• Shift in values
