LESSON 2

Question 1

is an iterative design process
that focuses on the needs, wants, and limitations of the end
users at every stage of the design process

Answer 1

User Centered Design

Question 2

Key Characteristics of UCD

Answer 2

Iterative process
Multi disciplinary
Focus on user goals

Question 3

Constantly improving the design based
on user feedback

Answer 3

Iterative process

Question 4

Involves collaboration between
designers, developers, researchers, and users

Answer 4

Multi disciplinary

Question 5

Prioritizes solving user problems
effectively rather than just adding features

Answer 5

Focus on user goals

Question 6

One on one discussions with potential users to explore
their needs, challenges, and experiences.

Answer 6

What(interviews)

Question 7

Interviews allow for in depth understanding of the user’s
context, motivations, and pain points.

Answer 7

Why(interviews)

Question 8

*
Prepare open ended questions.
*
Focus on understanding the user’s tasks and challenges, not just their
opinions on the product.
*
Example questions: “Can you walk me through a typical day at work?” or
“What challenges do you face when using similar tools

Answer 8

How(interviews)

Question 9

Interview Advantages:

Answer 9

Provides detailed, qualitative insights.
Encourages users to express their thoughts freely.

Question 10

A set of structured questions sent to a large group of users.

Answer 10

What(survey)

Question 11

Surveys are useful for gathering quantitative data, such as
frequency of use or satisfaction levels.

Answer 11

Why:(survey)

Question 12

Use a mix of multiple choice, rating scale, and open ended questions.
*
Keep the survey concise to encourage higher completion rates.

Answer 12

*
How:(survey)

Question 13

Advantages of survey:

Answer 13

*
Reaches a larger audience.
*
Allows easy comparison of data through metrics.

Question 14

Directly observing users in their natural environment to understand
how they interact with tools and technologies.

Answer 14

what (observation)

Question 15

Observations provide real world insights that users may not articulate
during interviews.

Answer 15

Why(observation)

Question 16

*
Conduct field studies where users are actively using the product or
performing related tasks.
*
Take note of behaviors, workarounds, and challenges faced by users.

Answer 16

How (observation)

Question 17

Advantages of oberservation

Answer 17

*
Captures non verbal behavior and context.
*
Reveals unmet or unspoken needs

Question 17

__ ___are essential tools in UCD that help design
teams empathize with their users and ensure that design decisions
align with real user needs.

Answer 17

Personas and scenarios

Question 18

A fictional representation of target users based on real user
data gathered from interviews, surveys, and observations

Answer 18

what (personas)

Question 19

help designers focus on user characteristics,
behaviors, and goals

Answer 19

Why (Personas)

Question 20

*
Create personas based on user demographics, job roles, goals,
challenges, and technology proficiency.
*
Include both primary and secondary personas to cover
different segments of your user base.

Answer 20

How: (personas)

Question 21

User Personas
Importance:

Answer 21

Personas give a face to the user, guiding
design decisions and avoiding assumptions.

Question 22

A narrative describing how a persona interacts with
a system or product in a given context to achieve specific
goals

Answer 22

What: (scenario)

Question 23

Scenarios help designers think through how users
will practically engage with a product.

Answer 23

Why (Scenario)

Question 24

*
Start with a persona and describe a realistic situation or
problem they are facing
*
Write the scenario step by step, from the initial problem to the
solution using the product

Answer 24

How(Scenario)

Question 25

User research is the backbone of ___ ensuring that the
design meets real world needs and constraints

Answer 25

UCD,

Question 26

Importance of scenario

Answer 26

Scenarios validate the usability of the design,
ensuring that the product will perform well in real life
situations

Question 27

Why is User Research Crucial

Answer 27

• Aligns the product with user needs
• Reduces the risk of product failure
• Improves user satisfaction and adoption
• Informs decision making

Question 28

When to Conduct User Research

Answer 28

Early in the project
Throughout the design process
Post launch