Lesson 2 Flashcards
Prehistoric age (1500BC-1500AD)
refers to the time before the existence of written or recorded history. According to archeologist, the Prehistoric Age occurred some 4.5 million years ago or approximately 30, 000 years ago. It also known as Stone Age and the Metal Age. They are called such because of the kind of tools that the prehistoric people used during those times. The tools were relatively crude, archeologist believe that a system of writing hat not yet existed during this era.
The prehistoric men learned how to sharpen their tools and use them for hunting, they also acquired the knowledge on how to use these materials in carving stones. Eventually, this paved the way for them to create a system of writing, which marked the start of the historic period.
The Clay tablets in Mesopotamia (2400 BC), the early writing tablet recording the allocation of beer, 3100-3000 Β. C.E., another notable invention was the Printing press using wood blocks (220 AD), originated in china, it is technique or printing text, images or patterns used widely throughout East Asia.
Wood Block Products
prehistoric people also used these crude stone tools to create objects, which are now considered rock art.
the Stone Age,
The two kinds of rock art during the Stone Age are
petroglyphs and pictographs.
Can be carving or engravings in rocks or caves
Petroglyphs
Represent words or phrases through symbols. Used to refer to sketches or paintings that usually depict nature, early people’s way of life.
Pictographs
began in the 18th century in Great Britain when the country made drastic reforms to improve their economy. Technology shifted from using hand tools to operating power-driven machines. Most people associated factories and machines to industries.
Selling of goods boosted during the Industrial Age. The concept of mass production or manufacturing of goods in large quantities was introduced, increasing the demand for bigger and better machines. Special machines were fabricated to meet the specific needs of different factories.
- has improved the people’s way of living as new inventions such as steamboats and steam locomotives, made transportation faster. However some business owners during this era focused only on earning profit so they took
Industrial Age (1700s-1930s)
key used to send the famous message “What Hath God Wroght” over the prototype telegraph line between Baltimore and Washington D.C. in 1844. A
The telegraphy
used for writing characters was also invented around 1800.
typewriter
refers to an object that has electronic components, such as sensors, microchips, which functions once it is connected to an electronic outlet. The Industrial Age and Electronic Age are quite similar they thrived in the manufacturing industries, the only different because of the equipment used. Example Transportation and Communication.
Electronic Age (1930s 1980s)
was introduced by Texas instruments (TI) had perfected production to the point that transistors became cheap enough for use in consumer items.
Transistor Radio
began its popularity in the 1940s. It was a novel item that everyone wanted to have. It opened the doors for a variety of new experiences for all Americans.
The television
has upgraded what it can offer to consumers in terms of gadgets and devices that can make their way of life not only functional and comfortable, but also offer endless possibilities.
Information (Digital) Age (1900s - 2000s)
is a period in human history characterized by the shift from traditional industry that the Industrial Revolution brought through industrialization, to an economy based on information computerization. The internet paved the way advanced the used of microelectronics with the invention of personal computers, devices wearable technology. Moreover, voice, image, sounds, and data are digitalized.
This is the period of computers, laptops, smartphones and social media.
Digital Age or Informational Age
It is one-directional
The media experience is limited
The sense of receptors used are very specific (i.e., print media requires sense of sight, radio requires sense of hearing, and television and film requires both)
Traditional Media
The audiences are more involved
They are able to simultaneously feedback
Integrates all the aspects of the traditional media.
Media experience interactive is more
New Media
