Lesson 2

Question 1

Media experience is limited.

One- directional.

Sense receptors used are very specific (i.e. print media-sense of sight, radio- sense of hearing, TV and film-sight and hearing).

Answer 1

Traditional Media

Question 2

Media experience is more interactive.

Audiences are more involved and can send feedback simultaneously.

Integrates all the aspects of old media.

Answer 2

New Media

Question 3

EVOLUTION OF MEDIA
•People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.

Answer 3

Pre-Industrial Age (Before 1700s)

Question 4

•People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).

Answer 4

Industrial Age (1700s-1930s)

Question 5

is one of the official journals of record of the British government, m/newspaper-the and the most important among such official journals in the United Kingdom, in which certain statutory notices are required to be published.

Answer 5

NEWSPAPER-THE LONDON GAZETTE (1640)

Question 6

•The invention of the transistor ushered in the ________. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient

Answer 6

Electronic Age (1930s-1980s)

Question 7

The world’s first television commercial

Answer 7

Bulova (July 1, 1941)