Lesson 12 - Qualitative Data

Question 1

When is qualitative data collected?

Answer 1

• Discourse analysis

- Case studies

Question 2

What is discourse analysis?

Answer 2

This involves the analysis of meanings expressed in various forms of language

Question 3

Advantages of qualitative data?

Answer 3

• Data is rich and informative

- Often suggests testable hypotheses

Question 4

Weaknesses of qualitative data?

Answer 4

• The data can be distorted by social desirability bias

- Problems with generalisability

Question 5

What is content analysis?

Answer 5

This is a method used to analyse qualitative data. In its most common form, it is a technique that allows a researcher to take qualitative data and turn it into quantitative data