LESSON 12 MIL2 Flashcards

1
Q

A set of characters and symbols used to transfer, store, synthesize, and analyze data. A simple and flexible format that presents information or ideas whether handwritten, written or displayed.

A

TEXT - BACKBONE OF INFORMATION.

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2
Q

“_________” that can form intelligible words.

A

human-readable sequence characters

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2
Q

Any “human-readable sequence characters” that can form intelligible words.

A

TEXT - BACKBONE OF INFORMATION.

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3
Q

An approach or channel that employs symbols.

A

TEXT MEDIA

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4
Q

TWO TYPES OF TEXT BASED MATERIALS

A

FORMAL TEXT BASED MATERIALS
INFORMAL TEXT-BASED MATERIALS

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4
Q

These are created and distributed by established institutions such as publishing companies, news agencies,

A

FORMAL TEXT BASED MATERIALS:

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4
Q

-Either printed or digital text material that are published for the purpose of communicating information to an audience.

A

TEXT MEDIA

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5
Q

These include various types of publications as well as unpublished manuscripts, databases, and documents.

A

TEXT MEDIA

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6
Q

These came from people’s personal insights and are used in personal conversations and letters.

A

INFORMAL TEXT-BASED MATERIALS

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7
Q

refers to the representation or style of a text in the digital format.

A

Typeface

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8
Q

give a classic or elegant look when used for title or heading.

A

Serif

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8
Q

Brings a clean or minimalist look to the text. This font is used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages.

A

Sans Serif

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8
Q

Types of Typefaces

A

Serif
Sans Serif
Slab Serif
Script
Decorative

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8
Q

Connotes formality and readability in large amounts of texts. This font is usually used for the body text of books, newspapers, magazines and research publication.

A

Serif

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9
Q

is usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters.

A

Typeface

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10
Q

give a modern look and is used primarily in webpage design.

A

Sans Serif

11
Q

carries a solid or heavy look to text.

A

Slab Serif

12
Q

can be used for large advertising sign on billboards.

A

Slab Serif

13
Q

draws much attention to itself because of its brush-like strokes

A

Script

14
Q

This must be used sparingly and not to be used in large body text. This font is usually used in wedding invitation cards or other formal events.

A

Script

15
Q

Design principles and elements

A

Emphasis, Appropriateness, Alignment

15
Q

Display or decorative- caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes

A

Decorative

16
Q

Refers to the importance or value given to a part of the text-based content. When trying to make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened

A

Emphasis

17
Q

Refers to how fitting or suitable the text is used for a specific audience, purpose or event. In the creation of text-based content, make sure that the selection criteria (tone, style, purpose, clarity) is followed.

A

Appropriateness

18
Q

When it comes to large body text, the font should be clear enough to read.

A

Appropriateness

19
Q

Refers to how the text is positioned in the page. This can be left, right, center or justified.

A

Alignment